Do you want to get a good lather going for audience development? I know you have heard me mention outreach before, but I’m not sure everyone has taken action. There are two ways to develop an audience. You can throw tons of money into marketing efforts, and if you have the tons of money to…
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I am working on another 3-Step Method audience development project. The first step is making sure the branding is in alignment with the artist. What was interesting is that when I went to the website and wrote down all the words that are currently being used, the words fit. Yet, something was missing. The essence…
I was at the thrift store last week on one of my treasure hunts, and I came across a book by T. Harv Eker called Secrets of the Millionaire Mind. Seeing that I was in a thrift store, it was a little ironic, but I picked it up acknowledging that perhaps I do not have…
I have posted a few arts advocacy thoughts over the past few weeks. I sent you my Arts are Everywhere presentation, and have given you my ideas about how we can build a stronger arts advocacy campaign. The main issues that I see are: We are not doing enough of the work that is needed…
Can you believe I have been posting since 2008? It will be five years next February. During this time, I have rarely posted announcements about ADS (Audience Development Specialists) aside from a few posts sharing some business growing pains. I have decided that once in a while, I will post some ADS announcements so you…
I am so excited to see the #MuseumOlympics on Twitter, and it is trending too! It’s been a while since I have seen some grassroots action on Twitter from the museum sector. The #MuseumOlympics invites museums to “enter” a piece of art or exhibit that has an Olympic theme or feel. Individuals can get involved…
I was watching the opening ceremonies of the Olympics and tweeted a comment that this ceremony was the arts. I had a fellow arts tweep politely tell me that we may not want to connect the ceremony to the arts since the general public may not like it (or understand the cultural differences) and it…
YouTube Broadcasts are becoming the next wave of sharing information. I have been busy this summer doing a few YouTube interviews and being a part of audience development discussions in Google+ Hangouts. I’m still learning how to get more comfortable in front of the camera so please excuse some of my amateur habits. Despite how…
I wanted to expand a little bit on my idea that I had last week during the impromptu twitter chat on this topic. Basically we were chatting about outreach (putting yourself out there) for audience development, and I had this thought: I think a major problem we have in the #arts is that we are…
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