Some of my recent roster of clients were right on target when it comes to branding. I did not have to do a thing in regard to their images and messages. All I could say is, “Keep up the good work!” Let me show you some examples! Gustav Hoyer, Composer and Impresario, did a great…
I finally can share something that I was personally a part of. I am one of seven main people on the Development Committee for the Longmont Performing Arts Initiative. Maybe you have heard through my posts on social media, we embarked on raising $75,000 in 75 days in order to fund half of the feasibility…
I had the pleasure of speaking with Erica Sipes, a pianist, practice…
Wonderful Wednesday to you! I had a quick thought to share today. You may have staff or people in place that are real go-getters. They of course are already in the mix and in the flow of what to do and how to handle a situation. However, there may be another staff person or perhaps…
Peter Alexander holds a Ph.D. in musicology and is the classical music…
I saw this article this morning: Utah Opera helps visually impaired patrons feel the costumes, props and words of ‘The Magic . It made me happy to know that this program and programs like this one exist. Connecting people to the art in ways they can participate is truly what audience development is about. It’s…
Since I felt like having a little fun today… This is a reminder to keep your audiences in mind at all times and to find the sweet spot. Happy and loyal audiences happen when you not only pay attention to your audiences at every step of the way, but when you combine it with your…
As many of you know, there is a feeling of relief and “what’s next?” after a concert cycle is over. I finished a full season with one of my clients, and at the end, I made sure to take a moment to evaluate what had happened. In fact, I took time out to process a…
I have been thinking even more about lazy marketing, and I will be completely honest with you. Even I, if circumstances do not line up, have had to resort to lazier marketing than I would have liked to do. This has been making me take a huge look as to why some of the air…
Dan Meagher, Audience Development & Digital Strategist of the Diablo Ballet, stopped…
ADS Founder — Shoshana Fanizza
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