Happy Friday! We made it! Today I am more in a solution mode than thought mode. Thank goodness! My last post was about burn out and what to do about it. I have been thinking about the “free” economy and what it is doing to us collectively. We all like free, and we all seek…
Today I am having a low energy day. There might be a number of reasons why these days happen. Low energy days, months, years, can happen, but why do they happen? These moments are the building blocks of burn out syndrome. Before discussing what we need to do to get our energy back, perhaps we…
I just finished reading the article Three Ways the Role of Your Website Has Changed. Is Your Nonprofit Keeping Up? The major reason why websites may not work in your favor is when you build it to be all about what you want and need and not about your audiences’ wants and needs. One of…
As you may know, dear reader, I am from Boulder, CO, and I am going through the disaster from our “Hundred Year Flood.” My road has been barricaded for the past 5 days. If I leave, I can’t get back to my house. My house is currently flooding and we have a wet vac (lent…
After a conversation with Pierre-Arnaud Dablemont, a pianist from Brussels, he touched upon the concept of the moment being a core reason why people attend a concert. Has classical music (and the arts) been ignoring this important reason? This was my thinking out loud session about using the moment to build audiences. Thanks, Pierre-Arnaud! Head…
Podcast! On Wednesday I chatted with Clay Mabbitt of Sold Out Run about audience development, my thoughts on A/V content, and how to use audience development for a specific event. Please enjoy and let us know what you think! I want to take the opportunity to add to a comment I made in the podcast,…
An article hit me in the face this morning. Wham! Arts: Misreading the declining audience problem I needed it too. Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on. Here are a few quotes from this article: With the…
This will be a quick one. I received yet another invite from someone for an event, and of course it was a mass marketing message that was sent out to many people at once. I realize the time constraints. However, I want to make an official plea to send out an individual email to people…
It’s been a while, and I apologize for this, since I have given out some advice. Audience development is all about building relationships in order to get more people to support you and your art form. So how can we do this in a day and age that is less connected in live time? Here…
Hello! I have been thinking about how to stay in business. I had a job interview last week for a part time job. I also have been thinking of different ways to monetize, which will be revealed on my new website. Until then, and I rarely ask, here are a few ways you can help…
ADS Founder — Shoshana Fanizza
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