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I need you in my Mozart!

Posted On December 4, 2019 By Shoshana

After months of it sitting in my inbox, I finally got around to sampling the plenary sessions from the League of American Orchestras’ summer conference. I found myself riveted by the Luncheon Plenary Speech by Alex Laing. He was mentioning how his performance would be better if he could look out into the audience and… 

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ADS Podcast: Composer and Impresario, Gustav Hoyer

Posted On November 27, 2019 By Shoshana

My client, composer Gustav Hoyer stopped by the ADS Podcast to talk… 

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For every challenge, there is a solution!

Posted On October 20, 2019 By Shoshana

Happy Sunday! I wanted to share what it is like in meetings with my clients. Most of the time, they come to me with challenges. I listen as intently as I can, think about it, and then follow up with ideas for solutions to work on. The group normally takes the ideas and helps to… 

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Metabolic Renewal for the arts

Posted On October 9, 2019 By Shoshana

Recently I have been following Dr. Jade Teta and his theories on Metabolic Renewal. He is an interesting person with a great deal of drive to help people with personal development both mentally and physically. What struck me as fascinating is the fact that he is mentioning that people need to work out smarter, not… 

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Why is arts marketing getting harder to do?

Posted On October 1, 2019 By Shoshana

Today I sat down and sent some messages out on Facebook. After a while, I was blocked. My posts were labeled as “This is not what this service is about.” I was using the post part of chosen pages to be a part of their community section. I guess this is now taboo. I was… 

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Random Audience Development

Posted On September 11, 2019 By Shoshana

Wonderful Wednesday to you! I have a few random thoughts I would like to share with you today. Collaborations – Your vision must match! I am working with a group that has a collaboration with city constituents. They worked hard to raise money for the project, and the city agencies put up the other half… 

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Live Podcast Theatre at a retail store?

Posted On August 12, 2019 By Shoshana

I tend to receive many emails with the hope of me writing something on my blog about their service, new book, etc. Most of the time the hopeful content has nothing to do with audience development. Normally I just junk mail most of them. Today, I could not ignore what was in my email box.… 

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Content so good you have to give in!

Posted On August 2, 2019 By Shoshana

Happy Friday! This will be a quick one. I have been avoiding setting up an account with the NY Times, which is how they are starting their audience development process of moving the free viewers to paid patrons. After not being able to access several articles, I had to give in. I signed up for… 

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Gut health and how it relates to arts management

Posted On July 19, 2019 By Shoshana

As you know, dear reader, I don’t post unless I have something to say, when an idea strikes. After over 10 years of writing this blog, I still get surprised myself when something new pops up. It did today. I am reading a book called “Happy Gut,” by Dr. Vincent Pedre. Lately, I have been… 

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That’s not the way to win me back!

Posted On July 15, 2019 By Shoshana

I received a direct mail from an organization I have had no contact with for three years. At that time, I was a supporter. I did not say take me off the list when I stopped supporting the organization, and I still get some mail from them from time to time. This year, I received… 

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ADS Founder — Shoshana Fanizza

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Alexis Del Palazzo

“I was excited to finally be able to have a consultation with Shoshana of Audience Development Specialists after following and interacting with her over twitter for some time. I had recognized that I needed to consult with a professional to focus my priorities, and my session with Shoshana did just that. I presented my ideas to Shoshana, and she was able to help me prioritize my ideas. ADS gave me the direction I needed to begin teaching via Skype, and I now have inquiries coming in from all over the world. It's hard enough to manage everything as a freelance musician. I will utilize Audience Development Specialists again when I need guidance on the next step to take.” —Alexis Del Palazzo

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