Part of audience development is donor relations. Remember, the definition of audience development is to build relationships to get people more involved by becoming subscribers, volunteers and donors. Let’s face it, donations are a heck of a lot easier to obtain if you know a person well. Knowing a person also helps eliminate the fear…
I had a mixed reaction this morning to the following: Arts Preview 2014-15: How to score cheap tickets For audience development, cheap seats may be necessary to get people to dip their toe in the arts water. We declare, “Come on in, the arts are fine, and it won’t break your wallet to jump off…
Here is a quick post for you today since I am busy building audiences and support for my clients! I received a marketing email from a local organization, and I was puzzled to see, yet again, the same old faces on their programming, and some of the same repertoire. For a presenter, it doesn’t make…
I have seen a bunch of postings about change lately, including my own. I am glad that other people in the arts are thinking about change. However, many of these posts are not officially sharing the actual change. They end with asking us to think about what we will do to change, inspiring another cycle…
I think about this quote a great deal, as you may know, dear reader. Today, I would like to summarize some of the thoughts I have shared with you over the years concerning this quote. If you want people to comment on your posts, start commenting on other people’s posts. Do you want more…
Welcome to the first segment of our “Ask Shoshana” format for ADS Podcast.…
I wanted to leave you this week with a quick thought – “Two way streets drive audience development!” We are all busy in this world. We all want people to care about what we are doing in life. One of the best ways to create more care is to care more about what other people…
I have been waiting to be struck by inspiration. Today I have thoughts about smaller organizations and individual artists and their particular growing pains for asking for support. The biggest challenge I am seeing is the fact that the founder(s), or individual artists, are so tied to the arts business, they feel that they are…
“The simple answer is San Jose’s population changed a lot in three decades and the Rep changed very little.” An opinion about the demise of the San Jose Rep: End of the San Jose Rep: Part II And this opinion is becoming more fact than opinion every day. This morning, I heard in the…
I was having a conversation with my step-daughter, Anya, and I enjoyed hearing what she had to say. She is a 16-year-old artist in her own right. She plays guitar, likes to create art, and has been in many a school theater production. She likes the arts! Hearing what she had to say about why her…
ADS Founder — Shoshana Fanizza
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