This will be a quick one today. I had mentioned how you and your art could be a solution for your community, and this is a great way to become a central part of your community, connect, collaborate and show you care (all 4 C’s of audience development are covered). We can also think of…
This past weekend I was giving a presentation to the board of a choral organization. One of their main concerns of shifting to audience development was whether or not the choir would be supportive. The choir members already do help sell tickets and volunteer in other capacities. Will this be overload? Will they see value in…
Yesterday, I attended a local Boulder arts meeting for a presentation of ArtPlace. ArtPlace is new on the block to innovate and fund arts community development projects. I have been saying for a long time that arts are a solution, and we can become a bigger part of our communities by helping to create projects that…
Ooooo! I am excited to share this article with you! Here’s what happened when we asked audiences to set their own ticket prices… ARC is a theatre company that only produces new work. They were having the challenge of building audiences since people were afraid to invest their time and money into seeing something that…
This will be a quick one this morning. Another survey crossed my desk today. Again, the highest percentage of how they heard about the event was Word of Mouth. When will it sink in? Word of Mouth is all about relationships. The tighter the relationship, the more people trust and take your word as gold.…
I am sure you have heard of music appreciation classes. Many of us have used “family friendly” formats as well. What if we combined levels of appreciation with formats? This goes a little bit beyond simply labeling the performances. What if we had a season of discovery that leads the audience through a growing appreciation…
Good Thriving Thursday to you! Lately I have been thinking once again about technology and how it can help and hurt us in audience building efforts. As I mentioned in my book, The How of Audience Development for the Arts, technology allows all of us to streamline our marketing, ticketing and donor processes. The double…
Due to my longer term contract, I have not been as present lately, but this does not mean that I haven’t been percolating on new topics and ideas. The following are a few ideas that I wish to develop in the future, and if you have any comments before my write-ups, I’d be ecstatic to…
I opened my email inbox today. It was quite frightening. I had email upon email of requests – read me, support me, the animals need you, people need you, we have a class for you… It is moments like these that make you want to delete all messages without looking at a single email. Or…
If you are marketing, marketing, marketing on Twitter, and that is all you are doing, you are not using Twitter correctly. Here are five suggestions to add interest to your Twitter feed for a happier and more loyal audience: Retweet interesting content that is relevant. Don’t just retweet someone’s “testimonial,” comment back to the person in the…
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