I am working on a new presentation about the magic of audience development. I hope to unveil this one soon, either via a conference, workshop, or a webinar. The presentation leads to a final conclusion, which I will share with you…feeling the arts again! We did ourselves in with the elitism. We expected that placing…
I was reading another article about the classical music woes. The author feels that if we shift money into music education programs, we will build an audience again. Think about the countless studies that have mentioned that many people attend the arts because it was a part of their background. Yes, building future arts lovers…
“This show is not to be missed!” Why? “An event for the entire family!” Why? “One of the best actors of our time!” Why? “Once in a lifetime show!” Why? “One-of-a-kind!” Why? I think you get the idea. People are tired of hearing these types of general, non-descriptive phrases since the majority use them. These…
I won’t name any names, but I know of a few organizations that are only doing the marketing side of promotion. They dotted their i’s and crossed their t’s for purchasing advertising. They promoted their events on social media platforms. They obtained publicity. They sent out a slew of mass marketing emails. Even with all…
Last night I was fortunate to see Billy Joel in concert at the Pepsi Center in Denver. Being a huge fan with the majority of his albums, I am kicking myself for not going to a concert sooner. I am glad I was finally able to witness how great he is with his audience engagement! Here is a…
We have for a long time discussed the big elephant in the room called elitism. The other day I saw another commercial for a pharmaceautical for COPD (chronic obstructive pulmonary disease). Here is an example of these commercials: I put two and two together. The elephant in the room, elitism, is choking the living breath…
Hardly a day goes by without a Taylor Swift reference these days. I am not a fan of her music, yet I am finding myself a big fan of how she connects with her audiences. This will be, probably, my one and only post about Taylor Swift. She might do something huge in terms of…
It’s a reality now! After 5 years of work, The How of Audience Development for the Arts is now in paperback format. I wanted to take a moment to thank the people that helped make this milestone possible. The printed version of this book would not have been possible without the following people.* Thank you…
I am in between book editing at the moment. My first book should be coming out by the end of this month! I will keep you posted. In the meantime, I had a weekend to simply think: I came across yet another theatre website that barely has photos and videos (only links), the type was…
Terrific Tuesday to you! I am in the middle of editing the design proof of my second book, which is why I have been so quiet. In the meantime, I am issuing a call for guest artists and ideas for the ADS Podcast. Check out the show and see what you think. If you have…
ADS Founder — Shoshana Fanizza
Tip Jar
Purchase Our Books!
