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Terminology salad – is it healthy?

Posted On December 7, 2015 By Shoshana

Happy Monday to you! I have been thinking more about how we debate and argue about terms, buzz words, definitions. I understand we need to dissect at times to figure out what something is made of, yet I’m thinking we are wasting valuable time and energy on the thoughts instead of using this energy for positive… 

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Money, numbers and sales, oh my!

Posted On December 4, 2015 By Shoshana

The Mass Market Ain’t What It Used To Be (And What That Means For The Arts) November 30, 2015 by Douglas McLennan I read this article via You’ve Cott Mail this week. It was a good summary of how we are attempting to engage on a mass level, and how the arts industry still has not… 

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Thank you loyals!

Posted On December 2, 2015 By Shoshana

Today I received a quick email from a company that I have been loyal to for 15 years. They were thanking me for being a long term customer. This might have been an automated message, but at least they thought to send out this message. Are you doing this? Are you sending out thank yous… 

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The Magic of Audience Development

Posted On November 25, 2015 By Shoshana

Join Shoshana Fanizza, the author of The How of Audience Development for… 

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Thanksgiving 2015 Edition

Posted On November 24, 2015 By Shoshana

This year, I would like to thank some special people via a video. Happy Thanksgiving to you and your family and friends. I hope you will also take time to give thanks to your special list of people! Blog subscribers, please click to enjoy.   Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief… 

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Elitism within the arts

Posted On November 11, 2015 By Shoshana

I am feeling the fear, the gut churn, and putting this out anyway! I was not planning on posting today since yesterday’s essay took some time to put together, but I came across an article that is a must read, and I wanted to put out a point to consider. This point was not brought… 

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Themes of #NAMPC 2015 or “A Very Special Blossom”

Posted On November 10, 2015 By Shoshana

I woke up early in the morning thinking about the conference I just attended. At first I thought I was in the hotel room, which proves my brain is still there at the conference, and the other attendees probably feel the same way. The day after always gives us a chance to bask in the… 

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Before the conference brain bursts

Posted On November 4, 2015 By Shoshana

Usually during and after a conference my brain gets all tingly, and then it lights up with new ideas and inspirations. Today, for some reason, it is happening before the conference. Perhaps I had too much coffee this morning. A likely assessment, yet my thoughts are fairly targeted towards what we might be discussing at… 

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Round up for more audience support!

Posted On October 30, 2015 By Shoshana

I might have posted this idea before, but in view of the latest article of  “The Cost of Your Ticket” is No Way to Raise Money, I think I want to put the idea out again. Raising funds in addition to the cost of the tickets is challenging for us. The audiences are already supporting… 

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Why the muppets lost me as an audience member

Posted On October 28, 2015 By Shoshana

I don’t know if you have watched the latest installment of the new Muppet Show. I have always been a huge fan, but this latest attempt to carry the muppets into the 21st Century is a big failure to me. They have lost me as an audience member. This is why: The muppets had their own… 

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“I was excited to finally be able to have a consultation with Shoshana of Audience Development Specialists after following and interacting with her over twitter for some time. I had recognized that I needed to consult with a professional to focus my priorities, and my session with Shoshana did just that. I presented my ideas to Shoshana, and she was able to help me prioritize my ideas. ADS gave me the direction I needed to begin teaching via Skype, and I now have inquiries coming in from all over the world. It's hard enough to manage everything as a freelance musician. I will utilize Audience Development Specialists again when I need guidance on the next step to take.” —Alexis Del Palazzo

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