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Press releases the audience development way – Part 2

Posted On January 26, 2016 By Shoshana

You might recall my post about doing press releases the audience development way. This past week, I have been on the receiving end of press releases and guest blog requests, and my message is ringing truer than ever! I applaud the efforts of the individual emails I am receiving, however, a few of these inquiries do not… 

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Loyal to the point of guilt

Posted On January 21, 2016 By Shoshana

Normally I go to a specific coffee shop. I am a loyal at this coffee shop, so much so that I gave them an acknowledgement in my second book. Today I had an errand in a specific part of town. There was a different coffee shop right next door. I decided to check it out.… 

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The Tao of Audience Development is a real live print book!

Posted On January 20, 2016 By Shoshana

The Tao of Audience Development for the Arts always wanted to be a real live book. It was an eBook to begin with, and now, after a little over a year of work, you can find it in print format. This book is a compilation of blog posts since 2009. Although the years have gone… 

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Hopes and dreams for the arts, 2016

Posted On January 7, 2016 By Shoshana

Happy New Year to you! I have seen a few predictor posts and articles for 2016. I was thinking of writing about my predictions as well, but then I thought I rather share what I would like to see happen instead what I think will happen. There is a slight difference. And maybe, just maybe,… 

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Doctor Who binging and the arts

Posted On December 29, 2015 By Shoshana

Yes, I am spending some of my time off binging on Doctor Who episodes. I admit that I am way behind, only in the 5th season. After losing my favorite doctor, I wasn’t sure I would plunge ahead, but I am glad I did. Today I ended up watching an episode where they go back… 

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Cherish the people

Posted On December 24, 2015 By Shoshana

If there is one take away I could give you this Christmas as a gift, it would be, “Cherish the people…” Cherish the people: Who come to your performances When they take the time to call for more information Who donate above the ticket price Dedicating their time to volunteer for you Who serve on… 

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The Cult of Classical Music – Discuss!

Posted On December 18, 2015 By Shoshana

I wasn’t planning on posting today, but I wanted to share a Storify I set up based off of the article: The Cult of Classical Music. Please feel free to add discussion here or there or everywhere! We need to talk about this. In general, the “benchmark arts” will continue to struggle until we start… 

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‘Tis the season to treat your volunteers well!

Posted On December 17, 2015 By Shoshana

Part of audience development is increasing volunteer support. In order to obtain more volunteers, I am a firm believer in setting up a very well organized and managed volunteer program. Today I volunteered at our local family assistance agency. They help families in transition to support them through a challenging time. They have a housing program,… 

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Give the gifts that keep on building!

Posted On December 11, 2015 By Shoshana

I rarely toot my own horn directly, yet I wanted to let you know about the various gifts you could purchase for yourself or for other arts administrators and arts business owners to help build audiences and more support. Your purchase also supports me in my overall mission of building arts audiences and creating more sound… 

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Field of dreams for the artist

Posted On December 10, 2015 By Shoshana

  If you create it, will they buy? Everyone has the ability to engage in the arts I wasn’t going to post today since I am feeling a little blah at the moment. Is it okay to say this? As you know, articles have a way of getting me out of my shell to respond, and I… 

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ADS Founder — Shoshana Fanizza

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Arizona Women’s Theatre Company (AZWTC)

“I loved the sessions and as I was taking them for my newly elected position, I felt I needed some close mentoring and strict goal setting..She absolutely did listen to our needs and tailored her sessions to fit our little situation. I have bragged about the sessions to other admins in our areas. Some of the instructions were familiar as I had followed her ideas for some time. Most are obtainable over time and will be implemented this coming year as we finish our season. My time with Shoshana at ADS, I would rate it First Class!” —Joy Bingham Strimple, Board President

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