This morning I would like to share with you an idea that doesn’t get used as often anymore – sending out personal emails. This is an especially good idea if something has gone wrong, and you need to communicate your apologies and next steps for action to correct the issues. I came in on the…
During this week, I was involved in a blizzard. Yes, where I live is extreme Colorado living. I was trapped for 2.5 days with more snow coming on its way. My driveway is a beast! Last round it took me 6.5 hours to shovel myself out over 2.5 days. This time, with the snow being…
I have been thinking about good customer service today. Sometimes I think of a customer’s thoughts in regard to service in terms of points. They probably are not thinking, “You just lost 10 points!” but I know they are keeping a tally in their head to weigh the pros and cons of remaining a customer. This…
How ironic! Today there were two articles that, side by side, give a full spectrum of thought on arts and elitism. Since this has to be another quick post, I give you the articles. What are your thoughts? Adelaide Fringe complaints: Artists can’t tell audiences what to like, says Naked Magician http://ow.ly/ZgjQR vs. Marketing Intellectual Pursuits…
I am working on a proposal with a colleague regarding this subject matter for NAMPC 2016, but I wanted to share something quickly and ask you – Do you take mini arts breaks? As arts administrators, we ourselves have arts backgrounds. In order to get into the creative side of our brain, I do suggest…
I am all excited today! Yesterday a past client, VOCI (Voices of Canton, Inc.), has informed me that the audience development work we did together, which they completely implemented, has increased their audiences by 71% over a year’s time! Audience development works! I have big hopes that more artists and arts organizations will make the…
The arts can be completely inspirational to the point that something truly memorable will stick in your mind. I am once again at my coffee shop, and on their music stream was a song that was used in a dance number on SYTYCD. This was one of the most memorable performances over all of the…
One of my Facebook groups is commenting on this article The End of Twitter in The New Yorker. I am not sure it is the “end,” however, Twitter is making some changes that could significantly decrease their user base even more. We have already seen the demise of conversations on Twitter. Twitter decided to install…
Have you read the book Art & Fear yet? I may have mentioned this book way back in 2008, but since it has been a while, and the topic has been on my mind, I highly recommend this book for all artists, arts consultants, marketers, producers, etc. I have come across many artists that fear…
ADS Founder — Shoshana Fanizza
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