Last weekend I had a great time at our regions “World Singing Day” event. I went with a friend who also enjoys singing heartily without batting an eyelash as to who may hear him. A man walked up to him with a flyer. He was from a local barbershop group and invited my friend to…
Last week I was conversing with a colleague about augmented reality. In an email response, without thinking, I accidentally typed authentic reality. She really liked this, and so do I. I looked up the term, and there really isn’t much online about this concept. I am happy to entertain what it could be. What do you…
In social media, mainly Facebook, there is the fall off syndrome. If you do not interact with other people’s post (like, comment, share), they will fall off your timeline. Also, if they do not interact with you, you will fall off their timeline. Less people are interacting with each other on social media. Yet, people are…
I know you may not want to hear this on a Friday, but the weekends are prime social media time for many people. I have talked about content before, but I wanted to emphasize that good social media posting does take time and a special type of person to create and do the posting. A social…
I had a thought pop into my head. I have been thinking about the trend currently, and it is a good one, of the arts finally collecting the data needed to make smart decisions. We do need to get to know our audiences, and collecting the right data that answers the right questions is a…
Happy National Coffee Day to you! I am posting with my Sylvester coffee mug by my side. I have often mentioned that coffee is a magic brew for a cup of conversation. I recommend having a coffee budget in many of my audience development plans. And when you are having coffee and doing your work at…
Here is a quick thought for the day: If you are on the side of hiring an employee, consultant, intern, etc., make sure you follow up with the people that did not get the job. If you have a call for speakers, artists, etc., follow up with the people you do not choose. They could…
I have often said that it is best to treat your audience members like partners. This is a very business like term. The arts, although we are businesses, are more than just a money transaction. It is a special relationship with our audience members that means even more than partnership. One of the 4 C’s…
After 5 months of working for an exclusive client, I am again at a crossroads. I started Audience Development Specialists in 2008 and have been plugging along ever since to get the word out. Since then, the collective voice for audience development has grown bigger, and it is now a part of our every day…
After a very eye opening experience, I wanted to share with you some thoughts I have on resources for marketing and audience development. If you have been following my posts for a while, you already know that I feel strongly that setting aside resources to build your audiences is crucial for today’s arts scene. If…
ADS Founder — Shoshana Fanizza
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