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ADS Podcast: Barriers to attendance with Ron Evans

Posted On June 29, 2017 By Shoshana

It’s here! Today we are welcoming Ron Evans from Group of Minds… 

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Loving yourself and audience development

Posted On June 28, 2017 By Shoshana

I have been reading two books by Anita Moorjani, Dying to Be Me and What If This Is Heaven? Most of her advice is for individuals, yet it had me thinking how we could apply the meaning to arts business. One of the concepts is to value yourself. I have put the thought out that we do… 

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How to make a viral video

Posted On June 12, 2017 By Shoshana

Once in a while I happen to catch the Steve Harvey show. Today, he was discussing viral videos with people that have become famous using YouTube. I kid you not, this video is one of the most viral! The panel Steve Harvey assembled talked about what makes a video viral. Here were some of their… 

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3 thoughts for audience building today

Posted On June 3, 2017 By Shoshana

I don’t often post on a Saturday, but when I do…I usually have a hodge podge of thoughts craving to get out onto the page. This Saturday, I woke up, checked my email, and I found my way to a KGNU show called “A Public Affair” hosted by The Community Foundation (Boulder County) on the… 

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ADS Podcast: Ask Without Fear with Marc A. Pitman

Posted On May 18, 2017 By Shoshana

Today we have a special guest on the ADS Podcast, fundraising expert,… 

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ADS Podcast: Invest in Yourself

Posted On May 12, 2017 By Shoshana

I had a quick thought to share based out of my conversation… 

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Promotional timing – find the sweet spot

Posted On May 9, 2017 By Shoshana

A quick thought for the day! It is good to find the promotional sweet spot in regards to timing. When should you start promoting an event? Here are some factors to consider: Most events need 6-8 weeks in general for ultimate success. The more expensive an event is and the more commitment required (perhaps it… 

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Points of entry for audience building

Posted On May 2, 2017 By Shoshana

It’s been a while since I have read an article about entry points.  I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at… 

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ADS Podcast: Impeccable Customer Service Part 3

Posted On May 1, 2017 By Shoshana

Today I will be focusing on going the extra mile for your… 

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If you are not segmenting, you are not doing it right!

Posted On April 25, 2017 By Shoshana

I just received the typical marketing email from an arts center. It had all the upcoming events on one email, and it will take time to sift through it to find what I would like out of this extensive list. It has already been proven, a consumer psychology fact, that too many choices lead a… 

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ADS Founder — Shoshana Fanizza

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“Shoshana’s orchestration of her workshops is a good demonstration of audience development in action. People mentioned to us they heard from her the next day to thank them for coming. I think that’s an unusual and pleasing post-workshop experience!” —Charlotte LaSasso, Communications Director

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