This morning as I consumed my breakfast, a commercial came on for Orangetheory Fitness. Being a marketing mind that is always evaluating, this commercial was branded in a way that was not meant for me. Here is the commercial: I found the images of “beautiful people” working out on a rat race of high tech…
It has been a while since I have cited an article, which means I am excited enough to post about one now: AMERICAN THEATRE | The Science of Mattering: How to Gauge Theatre’s Impact ow.ly/2IA230hyWz9 I feel this is a must read to forward our thinking as to why we attend arts events and how…
2017 was a growing pains year for most of us in the arts. We have seen first hand how the arts are still considered for funding cuts although we have proven that we boost the overall economy. We have also witnessed our human imperfections among our artistically beautiful community. I believe 2018 is going to…
I wasn’t expecting to write a year end blog post so soon, but I have been a little uncomfortable with what is happening in our world, so I have to write today. The year 2017 has been quite the eye opener. We are finding out that social media does have an impact on truth coming…
That is the question. In our field of the arts, there are times when we do have to consider canceling an event. When the risks outweigh the perceived outcome, canceling may have to be an option. So, what should be carefully thought out before opting to cancel an event? I have some questions for you…
Thanksgiving is around the corner now. This week, let’s get into gratitude gear and be thankful for all the good in our lives. I am thankful for you, my friends, colleagues, and readers, who have allowed me to continue to share my audience development for the arts journey with you. I am grateful for the…
Today on the ADS Podcast, I will be speaking about the different…
Two things happened this morning that has me thinking about perceptions. One, I talked with a theatre company who has their audiences scattered across several shows per play, and I mentioned to them the perception of less than full houses on the existing audiences may not be advantageous. When people see the empty seats, they…
Happy Friday to you! We made it through the week! I wanted to post a quick thought before we go out and experience some awesome arts activities this weekend. Yesterday I saw an ad with a cat that was hilarious. If it had been about fly fishing, I might not have paid much attention, but…
I have been doing audience development work for several organizations, and what always makes me smile is when I get to the point of doing research for area demographics and psychographics. Each area I research is so different, which in turn makes the people that live there different too. This uniqueness of each city needs…
ADS Founder — Shoshana Fanizza
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