Happy hump day! I have a few thoughts brewing, but I wanted to ask you a question. Do you think our arts industry needs a book about audience development case studies, or one about arts solutions and community outreach? I am thinking about my next book project, and I want it to be useful to…
Happy Friday to you! I was having a quick email conversation with one of my friends at a local newspaper publication, and he mentioned that he could not understand why headshots of artists are usually outdated, sometimes by 10 years! It is the nature of our business, I guess, but he has point that the…
I wanted to leave a quick reminder that it is Saturday Small Business Day, and to patronize mom and pop, nonprofits, and arts organizations today. I myself run a small business. If you need a gift for an arts administrator or a nonprofit administrator, please do consider purchasing my books for them. Use code BlackFriday25…
There are so many Nutcracker ballet productions in my area, and around the world. I wanted to share my happy surprise at a local production’s new audience development effort. The Centennial State Ballet company teamed up with a photographer and a coffee shop to display photos of the ballet on canvas. The entire coffee shop…
Actually, I am not sure what number I am on, but five seemed right! Today I have been thinking about, are you ready? No, really, that is what I have been thinking about. Are you ready? I have come across organizations and artists that say they want a bigger audience and more support, yet the…
Yes, you saw right. We the Media, which is a play on We the People. A long time ago, there were independent people that created the media. They started newspapers. They created magazines. They got together to put on television shows. It’s a little messier now since corporations through the ages have bought up these…
I normally do not write about board management, but there is some cross over when it comes to what a board does for you. One of their jobs is (or should be) audience development, especially when it comes to their job of being an ambassador to spread the word about your organization and events.…
The answer: No and Yes. The answer is no because audience development is mainly about building relationships and using the 4 C’s: Connections, Collaborations, Community and Caring. The purpose of audience development is to get more people involved and engaged so they become more happy and loyal audience members, which will ultimately increase your support.…
After being in arts administration since 1997, I have come to find…
A quick post today to get perspective. I deleted several eBlast newsletters today. Some were from arts organizations I know. Some were from people I know. If it isn’t relevant enough to me, or I simply do not have time, I will delete. What is really needed is content that speaks to the person you…
ADS Founder — Shoshana Fanizza
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