This will be a quick post, at least I think it will. Lately I have been bothered by the “what’s in it for me” mentality. People aren’t collaborating as much as taking what they can and not giving back, or should I say it, in some cases, stealing ideas from other people instead of working…
I saw this article this morning: Utah Opera helps visually impaired patrons feel the costumes, props and words of ‘The Magic . It made me happy to know that this program and programs like this one exist. Connecting people to the art in ways they can participate is truly what audience development is about. It’s…
Since I felt like having a little fun today… This is a reminder to keep your audiences in mind at all times and to find the sweet spot. Happy and loyal audiences happen when you not only pay attention to your audiences at every step of the way, but when you combine it with your…
As many of you know, there is a feeling of relief and “what’s next?” after a concert cycle is over. I finished a full season with one of my clients, and at the end, I made sure to take a moment to evaluate what had happened. In fact, I took time out to process a…
I have been thinking even more about lazy marketing, and I will be completely honest with you. Even I, if circumstances do not line up, have had to resort to lazier marketing than I would have liked to do. This has been making me take a huge look as to why some of the air…
Dan Meagher, Audience Development & Digital Strategist of the Diablo Ballet, stopped…
Maybe it is the Jazz at the coffee shop. Maybe it is the fact that, today, I will be recording my next ADS Podcast about audience retention. I had not planned to post today, but I have been sparked by this energy. What is on my mind is the core of audience retention – the…
My interview with Diablo Ballet‘s Dan Meagher is scheduled. A new ADS podcast is coming soon! On the agenda: audience retention based off of his recent blog post, They came. They saw. They left. Do you have an audience retention idea for the podcast? Record a quick VM here: https://speakpipe.com/ADS. Please state your name and organization to…
Marvelous Monday to you! I often get a laugh when I ask my clients if they have enough bathrooms. Yesterday, while visiting a local restaurant, I noticed how clean their bathroom was, and how that does make a difference to the over all experience. Feel free to giggle, but is your bathroom clean? I am…
My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress…
ADS Founder — Shoshana Fanizza
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