I am still looking for new guest bloggers. In the meantime, I wanted to consider the “when to start audience development.” This is a big issue for me. To continue my transparency previously originated, my phone is not ringing as much as I hoped it would. I see an industry that can benefit from audience…
Last Friday I blogged about some of the reasons why arts organizations succeed and some reasons why they are failing. I hinted at the big elephant in the room, but for this Monday Moment, I will come out and declare it! One of the biggest reasons arts organizations are failing is due to the feelings…
This week I saw another article where an arts organization blamed their audience for the fact that they are closing their doors. “Low audience numbers,” they stated. It made me ponder what the real reasons were for the closing. Why were people not attending? There must be a reason(s), and it probably has something to…
TGIF! Today, I wanted to alert you of an idea from Audiences NI (North Ireland). They have sent me the information on their latest audience development program, Test Drive the Arts NI. Straight from their website: Test Drive the Arts NI is an audience development initiative, funded by the Arts Council of Northern Ireland and…
Today is Wednesday, and you know what this means – guest blog post day! Today we have a post from Lisa Baxter, Founder and Director of The Experience Business. She recently wrote a post that caught my attention that I would like to share with you. Enjoy! ********************************************************************************** Customer Relationship Management: Pulling the wool over…
This week I was truly a happy audience development geek when I found Capterra’s ticket software filter. If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget. Instead of being caught up in the better marketing of some companies, you can now compare…
This weekend I have been researching for one of my clients to give them ideas about who to invite to their upcoming shows. For some reason, this Sesame Street song popped into my head: [youtube http://www.youtube.com/watch?v=V2bbnlZwlGQ] I am finding that the arts need to start meeting the people of their neighborhood – the people that…
The 2amt blog is taking a little longer to post, but we still have our Welcome Wednesday guest blog! Please join me in welcoming David Dombrosky from InstantEncore. David has been a champion for educating the arts industry about mobile technology. He is our guest speaker for our webinar this Friday, Noon ET. Currently he…
Happy St. Patrick’s Day! Luck is on my mind again after reading another article about the law of attraction. Is luck something that just happens to us (or doesn’t happen to us) or is action needed? I tend to believe that some work is involved to produce a lucky outcome, even if it is simply…
Many people behind arts organizations I have spoken to do not know where to begin when it comes to audience development. All they know is that they need audience development to increase their audiences and to build a better audience in general. So many of them have taken shots in the dark to attempt to…
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