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How do you know if you need audience development?

Posted On June 22, 2012 By Shoshana

This is going to be an easy one this morning.  How do you know if you need audience development?  If you still need to build your audiences and you still need more support in the form of volunteers, donors, sponsors, board members, you need audience development.  It’s that simple! It is not a matter of… 

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What is the best path for you for audience development for the arts?

Posted On June 20, 2012 By Shoshana

I will be searching for more guest bloggers.  In the meantime, my brain has been buzzing with new activity.  What a difference some time off makes!  I will be in “time off” mode for a little while longer.  My batteries need charging big time. I am still constantly thinking about audience development for the arts. … 

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Shall we dance? Audience development and dance

Posted On June 19, 2012 By Shoshana

I have been looking at my archived posts, and I discovered that I do not have a “dance” tag established.  There is a big reason for this.  I am not seeing as much news and information about audience development for dance. How can this be?  I scan for articles daily, and I from time to… 

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Personal Branding is Changing Audience Development for the arts

Posted On June 6, 2012 By Shoshana

Welcome Wednesday has arrived!  I have another special guest blog post to share with you.  Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt.  After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic.  Personal branding is becoming an extremely important… 

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Taking time off for arts audience development

Posted On June 5, 2012 By Shoshana

This morning I found an article about the Singapore Art Festival announcing that they are taking time off next year to review, evaluate and plan for the future.  I found this to be rather refreshing.  Taking time off to reflect on what has happened can give you a fresh perspective.  Constantly trying can be, well,… 

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Audience development for the arts – take action!

Posted On June 1, 2012 By Shoshana

Happy Friday to you!  Do you have any weekend plans?  I have been looking at a few online calendars to see if there are any arts events I want to go to.  This is my research phase.  I can spend a great deal of time looking around, but eventually, if I want to do anything,… 

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Audience development for the arts: TEAMWORK (Or you cannot leave social marketing just to the marketing department)

Posted On May 30, 2012 By Shoshana

I hope you had a nice weekend!  After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised.  Today, my friend and colleague, Howard Seth Cohen, submitted a post about… 

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How to live an audience development for the arts life…

Posted On May 25, 2012 By Shoshana

Happy Friday to all!  Today I have been thinking about the philosophy behind audience development, which is living a life of the 4 C’s: connecting with people, being a part of your community, collaborating with others, and showing you care about people. You never know where people are going to be in the future.  The… 

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Random thoughts on current events: audience development for the arts

Posted On May 23, 2012 By Shoshana

Our next guest blog will be next Wednesday.  Today I have a few random thoughts due to current events this week.  This week we have seen the GM over at the Metropolitan Opera hiss at another review outlet, we have seen a major consultant for our industry disregard the rule of confidentiality when posting on… 

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Why wasn’t I invited? Audience development for the arts

Posted On May 21, 2012 By Shoshana

I haven’t been online that much this weekend.  I needed some time away to recharge my batteries (as well as the batteries of all my iStuff).  Today, I was looking at ARTicles and discovered that our Mahlerfest happened this weekend.  I had no idea!  I knew that this local festival was in May, but I… 

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