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Building trust for arts audience development

Posted On August 30, 2012 By Shoshana

I have been catching up on You’ve Cott Mail emails this morning.  Thomas Cott is another arts administrator and advocate that scans the news for pertinent arts articles.  This week he had a series concerning programming only “familiar” repertoire.   It can be a balancing act to program the new when audiences seem to want… 

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Quick observation – Top 10 list of how to manage a successful arts organization

Posted On August 28, 2012 By Shoshana

I have been reading several articles about arts organizations that are finishing in the black.  They have these top 10 management directives in common: 1. Their budgets are not overly extravagant.  They are making sure to cover costs and attempt to build a surplus. 2. They are investing in endowments.  All of the articles that… 

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Good team arts management and audience development can turn it around

Posted On August 27, 2012 By Shoshana

I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony.  We didn’t know if we would be able to have a full season.  Cuts were on the table.  And, this was during the season, not before it, so… 

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ADS announcements and services – second half of 2012

Posted On August 7, 2012 By Shoshana

Can you believe I have been posting since 2008?  It will be five years next February.  During this time, I have rarely posted announcements about ADS (Audience Development Specialists) aside from a few posts sharing some business growing pains. I have decided that once in a while, I will post some ADS announcements so you… 

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#MuseumOlympics and grassroots Arts Audience Development

Posted On August 3, 2012 By Shoshana

I am so excited to see the #MuseumOlympics on Twitter, and it is trending too!  It’s been a while since I have seen some grassroots action on Twitter from the museum sector.  The #MuseumOlympics invites museums to “enter” a piece of art or exhibit that has an Olympic theme or feel.  Individuals can get involved… 

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YouTube kinda mood – Broadcasts for Arts Audience Development

Posted On July 27, 2012 By Shoshana

YouTube Broadcasts are becoming the next wave of sharing information.  I have been busy this summer doing a few YouTube interviews and being a part of audience development discussions in Google+ Hangouts.  I’m still learning how to get more comfortable in front of the camera so please excuse some of my amateur habits.  Despite how… 

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Connecting the dots for arts audience development

Posted On July 25, 2012 By Shoshana

I wanted to expand a little bit on my idea that I had last week during the impromptu twitter chat on this topic.  Basically we were chatting about outreach (putting yourself out there) for audience development, and I had this thought: I think a major problem we have in the #arts is that we are… 

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10 ways to join the club for better arts audience development

Posted On July 16, 2012 By Shoshana

Last week I was on a family vacation at a club resort in Wyoming.  It was an inexpensive way to have a staycation since it was only 3 hours away.  During my time there, I was witnessing all the different tricks of the trade they used to make their guests feel special.  Here is a… 

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How to turn mistakes into audience development gold

Posted On July 9, 2012 By Shoshana

On Sunday our family went out to breakfast. We enjoy going to the local diner, Lucky’s, where they are starting to get to know us. It was a very busy morning for them, and we ended up waiting a long time for someone to take our order. After the meal, one of the waitresses brought… 

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Volunteering for arts audience development?

Posted On July 5, 2012 By Shoshana

I was watching “Secret Millionaire” with my 14 year old step daughter.  This show has millionaires hide their identity in order to volunteer in an impoverished area.  In the end, they donate some of their money to help the organizations they have chosen.  The particular episode we were watching had a millionaire and his 19… 

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ADS Founder — Shoshana Fanizza

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“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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