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Why is arts marketing getting harder to do?

Posted On October 1, 2019 By Shoshana

Today I sat down and sent some messages out on Facebook. After a while, I was blocked. My posts were labeled as “This is not what this service is about.” I was using the post part of chosen pages to be a part of their community section. I guess this is now taboo. I was… 

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Random Audience Development

Posted On September 11, 2019 By Shoshana

Wonderful Wednesday to you! I have a few random thoughts I would like to share with you today. Collaborations – Your vision must match! I am working with a group that has a collaboration with city constituents. They worked hard to raise money for the project, and the city agencies put up the other half… 

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Live Podcast Theatre at a retail store?

Posted On August 12, 2019 By Shoshana

I tend to receive many emails with the hope of me writing something on my blog about their service, new book, etc. Most of the time the hopeful content has nothing to do with audience development. Normally I just junk mail most of them. Today, I could not ignore what was in my email box.… 

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Content so good you have to give in!

Posted On August 2, 2019 By Shoshana

Happy Friday! This will be a quick one. I have been avoiding setting up an account with the NY Times, which is how they are starting their audience development process of moving the free viewers to paid patrons. After not being able to access several articles, I had to give in. I signed up for… 

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Gut health and how it relates to arts management

Posted On July 19, 2019 By Shoshana

As you know, dear reader, I don’t post unless I have something to say, when an idea strikes. After over 10 years of writing this blog, I still get surprised myself when something new pops up. It did today. I am reading a book called “Happy Gut,” by Dr. Vincent Pedre. Lately, I have been… 

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That’s not the way to win me back!

Posted On July 15, 2019 By Shoshana

I received a direct mail from an organization I have had no contact with for three years. At that time, I was a supporter. I did not say take me off the list when I stopped supporting the organization, and I still get some mail from them from time to time. This year, I received… 

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Surrounding yourself with good people = great audience development!

Posted On June 3, 2019 By Shoshana

I finally can share something that I was personally a part of. I am one of seven main people on the Development Committee for the Longmont Performing Arts Initiative. Maybe you have heard through my posts on social media, we embarked on raising $75,000 in 75 days in order to fund half of the feasibility… 

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ADS Podcast: “Toying with Twitter” with Erica Sipes

Posted On May 10, 2019 By Shoshana

I had the pleasure of speaking with Erica Sipes, a pianist, practice… 

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Inclusion within

Posted On April 17, 2019 By Shoshana

Wonderful Wednesday to you! I had a quick thought to share today. You may have staff or people in place that are real go-getters. They of course are already in the mix and in the flow of what to do and how to handle a situation. However, there may be another staff person or perhaps… 

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ADS Podcast: How to work with the media for arts coverage with guest Peter Alexander

Posted On April 5, 2019 By Shoshana

Peter Alexander holds a Ph.D. in musicology and is the classical music… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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