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Audience Development Specialists’ new website!

Posted On November 22, 2013 By Shoshana

If you haven’t noticed already, I launched my new website this week. I wanted to point out some new features and developments:  My blog is now on my website! This will allow me a little more flexibility and freedom to add more features. I started a Podcast! Whenever the moment strikes, I will be recording… 

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November giving program update

Posted On November 19, 2013 By Shoshana

I haven’t forgotten about the giving program I started end of September.  Have you? As you recall, my first gift was a donation to Drew McManus for his Adaptistration wisdom.  To remind you about this program, I am choosing bloggers, consultants, and information mavens that are making a difference in our industry and either donating… 

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Collaborate with yourself!

Posted On November 14, 2013 By Shoshana

I had a thought today after reading an article that I wanted… 

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Themes from #NAMPC 2013

Posted On November 13, 2013 By Shoshana

I had a great time at the National Arts Marketing Project Conference (a.k.a. NAMPC) in Portland, OR, a conference of the Americans for the Arts.  This year was all about “Powered by Community.” To read my individual experience, you can click on this Storify I created. As with many conferences, themes start to appear.  I… 

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Whose fault is it if there is no audience?

Posted On November 1, 2013 By Shoshana

Happy Friday to you and happy first day of November.  I hope you had a fun Halloween.  I ended up dressing in my devil horns and going to our local Mexican restaurant that we love.  They were all dressed in costumes to the nines!  It was a fun evening. Yesterday, I also had a conversation… 

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Halloween YouTube Kinda Mood 2013

Posted On October 31, 2013 By Shoshana

Happy Halloween!  Halloween is the second biggest holiday of the year, yet there were few videos to choose from. I did happen to find some good ones.  I hope you get into the scary act next year, and for now, enjoy: http://www.youtube.com/watch?v=6SbrcDqt6hs http://www.youtube.com/watch?v=Ha4ff-8GlGE http://www.youtube.com/watch?v=ptz58rp_3bo Visit our YouTube Channel! -Shoshana

Apathy will not help audience development

Posted On October 7, 2013 By Shoshana

I hope you had a nice weekend!  I ended up participating in the Open Studios tour and scored some really great gifts for myself and my family.  One of the artists said to me, “I’m so grateful when people like you will come and pay for art right away.”  I know it sometimes takes time… 

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“People don’t come because they don’t care.”

Posted On September 5, 2013 By Shoshana

An article hit me in the face this morning.  Wham! Arts: Misreading the declining audience problem I needed it too.  Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on.  Here are a few quotes from this article: With the… 

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Our arts begin to end

Posted On August 28, 2013 By Shoshana

Today is the 5oth anniversary of the famous Martin Luther King, Jr. speech, “I have a dream…”  One of the quotes that is being distributed is “Our lives begin to end the day we become silent about things that matter.”  This quote literally woke me up this morning, well, enough for me to begin writing… 

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ADS News

Posted On August 9, 2013 By Shoshana

Happy Friday – we made it! It’s been a crazy week.  Today, I would like to catch you up to speed on what is happening behind the ADS scenes: We are working on a new website with Rosebrook Classical, and it is coming along nicely! I received a Getty Images unauthorized use notice letter.  I… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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