I recently have been coming across different definitions of “audience development” and wanted to share them with you. The main reason I am sharing is to show you how audience development includes: audience building; building relationships; community, collaboration, connection and caring; engagement, participation and audience involvement; increasing ticket sales, subscribers, members, donors, volunteers and sponsors;…
I have read all the “Classical Music, Dead or Alive?” articles. There was a lively debate last week about it. Actually, this debate has been going on for many years according to this article from the New Yorker: The Fat Lady is Still Singing… As I mentioned in the past, the arts have traditions of…
Back in 2008, I mentioned in passing that we can learn a great deal from churches. I wanted to reiterate this thought and elaborate. Churches have audience development in mind right away. Here is my personal story about joining a congregation in the Chicago area: 1. I was feeling the desire to become…
I have been thinking about how the universe works. Yes, I do read some “out there” books from time to time, but you have to admit, there is much to learn from these types of books. There is advice worth noting and using in order to build your audiences too. So here are my top…
I have been waiting to be struck by inspiration before my next post, and an article came my way via a twitter friend: The Audience is the Most Important Instrument by Dan Visconti. The viewpoint is focused on contemporary music, but we can extend this thinking beyond to all the arts: Today I want to…
I wanted to wish you, dear reader, Happy New Year! I hope our year is filled with happy and loyal audiences. For 2014, I have a few things planned that I would like to share with you: Tip of the Week Club is open for joining! When you join, you will receive a tip a…
Happy Friday to you! We made it! Yesterday we had the last #auddev chat for the year. It was a good conversation about how to create fans. We first defined what a “fan” is and then chatted about how we can get more people to become a fan. The main point I would like to…
Some of you may know that I returned from a funeral that happened this weekend. I also was helping my mom during Thanksgiving week through a surgery for stage 1 cancer. It has been a very trying month to say the least! The good news is that the operation for my mother was a success…
“My fellow Americans, ask not what your country can do for you, ask what you can do for your country.” ~John F. Kennedy In the arts, we need to turn this mentality around: Ask not what you can do for the arts, ask what the arts can do for you. The good news is, we…
ADS Founder — Shoshana Fanizza
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