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Tweeting about Culture Track 2014 Report

Posted On May 7, 2014 By Shoshana

I created a Storify with commentary on facts I found to be super important. For my email subscribers, you will want to click the link to go to the website to view. Wonderful Wednesday to you all! [View the story “Culture Track 2014 Report” on Storify]

Reports for audience development

Posted On May 6, 2014 By Shoshana

I am finally catching up with some reports that have recently come to my attention. In the near future, I will have a Storify ready for you with top tweets on the Culture Track Report 2014 with a bit of commentary. Storify kept crashing on me yesterday, but their tech team is seeing if they… 

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Random thoughts on audience development – going bold edition

Posted On May 1, 2014 By Shoshana

There were so many ARTicles to comment on, I have decided to do yet another random post.  Let’s get right to it: The Colorado Symphony Orchestra is doing a series of “High Notes” concerts or Bring Your Own Weed.  With the legalization of marijuana for recreational purposes, this opened a brand new set of opportunities… 

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Partnering with PBS – a conversation with Amy Wratchford of American Shakespeare Center

Posted On March 27, 2014 By Shoshana

Amy Wratchford, the managing director of the American Shakespeare Center in Staunton,… 

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Arts Advocacy/Audience Building and You

Posted On March 26, 2014 By Shoshana

Maybe I had the wrong hashtag.  If I did, I didn’t get alerted to the right one.  March 24-25 was National Arts Advocacy Day.  It came and went.  Although there were celebrations in D.C. among the arts folks, the rest of the nation seemed oddly quiet. I attempted to tweet a few #artsadvoc and #artsadvocacyday… 

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Arts as an example?

Posted On March 20, 2014 By Shoshana

I was in a discussion with another arts marketer (typical for me), and one comment that came out of the conversation keeps coming back to me.  It was said that they rarely looked to the arts for innovative business practices, and in particular arts marketing examples. For an industry that is supposed to be the… 

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Salmon Fishing in the Yemen – adding your community

Posted On March 13, 2014 By Shoshana

Last weekend I finally got around to seeing Salmon Fishing in the Yemen: From the director of Chocolat and the Oscar-winning® screenwriter of Slumdog Millionaire comes the inspirational comedy Salmon Fishing in the Yemen. When Britain’s leading fisheries expert (Ewan McGregor) is approached by a consultant (Emily Blunt) to help realize a sheikh’s (Amr Waked)… 

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Building audiences using top 5 connecting the dots

Posted On February 21, 2014 By Shoshana

I have written a few posts about connecting the dots.  If you missed these posts, simply put, it is a matter of creating programs based on relevancy of what is already happening in our world.  You connect yourself to something bigger that is already making an impact or is currently popular. Today, I was thinking… 

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We all want to be inspired!

Posted On February 18, 2014 By Shoshana

I’ve been thinking about the desire to be inspired.  I too am looking for inspiration these days.  In terms of the arts, we are slowly getting to a point where being inspired and inspiring for others is becoming important again. We mention in our marketing jargon how our next events will inspire, but sometimes we… 

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Audience development and figure skating?

Posted On February 13, 2014 By Shoshana

For those that know me, you already know what a figure skating nut I am.  Back in the day, I was considering either going the figure skating route or the music route.  I chose music, but the love of figure skating stayed with me.  I’m an avid fan now, and I am eating up the… 

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