As an arts researcher, and in particular a researcher that looks at the data to find the solutions for audience building, I have to admit I have been a little challenged. Three new reports from the National Endowment for the Arts came out this past week that is taking the arts marketing internet by storm: A Decade…
#mylifeonarts I have been debating whether or not to write this post. I was thinking, perhaps an organic approach would be best. The reason I made the decision to write about this project is for the plain and simple fact of inviting you to be a part of this too. A thought popped into my…
I had a conversation with a local colleague yesterday. One of the topics we talked about is the sameness in the arts that was happening and is happening. Let me explain. A while back, I conducted research on orchestra websites. I found that after looking at hundreds of sites, maybe 1 in 8 (or 1…
I came across this infographic this morning. I have seen similar statistics in other reports. So, what are we going to do with this data? It is 2015, and having the New Year’s resolution of finally coming to terms with these issues and creating solutions to build audiences using this data would be amazing to…
Every once in a while, I attempt to speak out about the forgotten generation. I believe that this generation gap is causing a great deal of challenges to building our arts audiences. You see, if you skip a generation, there is a big hole in terms of bridging the generations together. Generation X, approximately (depending…
I am seeing a common theme this month. There was an article about the minimum wage – should artists be considered into this equation? This morning: The Whole Arts World Is Totally F*#!ed. And Everyone’s Talking About Arts Criticism? This op-ed type piece goes into detail about artists not being paid what is due to…
During being a fly on twitter for an industry conference, I noticed that the way we are using Twitter has changed significantly, and I attribute it mainly to the Favorite feature. I did a little research, and there are many reasons why we use this feature: To “like” a comment and show our agreement or…
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