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Opportunity for opera audience development

Posted On March 30, 2015 By Shoshana

Happy Monday. I had a quick thought regarding connecting the dots for opera. Opera folks, are you connecting with other experiences that are foreign language based? Yes, I am giving away a few of my secrets here to my devoted readers. Whenever I work with an opera company, I research for these types of experiences so… 

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If it is worth it

Posted On March 24, 2015 By Shoshana

I was thinking the other day about the reports that mention the reasons why people do not attend an arts event.  As you might recall, I had written a post replying that it is time to take action for solutions to these barriers. I did happen to miss mentioning one factor that needs to be considered.… 

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Like a lot!

Posted On March 16, 2015 By Shoshana

The deer like our property a lot! I have several pics of deer coming around our property for a little nibble of food or a shady spot to rest. We love the company they provide, and it boosts our spirits that we provided an atmosphere that they like a lot. What do does have to… 

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Attention spans are in the eye of the beholder?

Posted On March 11, 2015 By Shoshana

Yesterday, I posted a guest post about taking into account your audiences’ time. This post was all about creating a shorter door to door time to re-introduce the arts back into people’s lives. Today, I found an article about Binge-Watching Theatre. The first thing I did was do a double take to make sure it… 

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Friday Fun 3/6/15

Posted On March 6, 2015 By Shoshana

Happy Friday!  I wanted to leave you this week in the Friday Fun zone.   Hell is a half-filled auditorium. – Robert Frost bit.ly/969yip Have a great weekend! -Shoshana

Don’t underestimate “new” in audience building

Posted On March 4, 2015 By Shoshana

After many years of scanning news items for arts stories, today I had that jaded feeling again. There wasn’t anything really new and exciting.  I have mentioned before that one of the main reasons people attend the arts is to experience and discover something new. Are we providing this for our audiences? The younger generations… 

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Do gimmicks build audiences?

Posted On February 26, 2015 By Shoshana

I am a big fan of CBS Sunday Morning. Last Sunday, Filling movie theatre seats with gimmicks, was one of the featured stories of the day. As many of us know, tickets sales for movie theaters are down. We can blame the expensive ticket pricing, the addition of Netflix and other on demand services, the… 

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Random thoughts for audience development

Posted On February 10, 2015 By Shoshana

  It’s been a while since I did a random post. I have so many thoughts on my mind, it is time to share. You want volunteers, right?  I had an experience where I went to an organization to let them know I was interested in volunteering. They told me to follow up online and… 

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The Tin Man Syndrome

Posted On February 5, 2015 By Shoshana

I had lunch with a past client.  I remember him telling me that after my work with his organization a few years ago, his audiences were blooming!  I was very excited to hear these results.  However, I was updated with the news that the current structure in the organization has abandoned those plans, and now… 

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Create a landing page for best audience building

Posted On February 2, 2015 By Shoshana

There have been many times where I have wanted to get more information about an event, and the link takes me to the main website. I then have to search for the event. Sometimes I find it right away. Sometimes I end up clicking on “upcoming” and then have to search in a list, click… 

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