I am going to state the obvious. Now, during these sheltering times, is the best time to focus on your social media channels and figure out what is working and what is not. Here are some more obvious ideas to think about: Fresh content! If you are repeating over and over, your numbers go down.…
I am starting to see the responses from our arts industry in regard to Covid-19. I bet your inbox is as full as mine with cancellations of performances and other events through May. With the latest news to limit gatherings to under 50 people, there isn’t very many live events that can continue. I am…
Well, he would win this award if it existed. Last night I finally watched Clive Davis: The Soundtrack of Our Lives. This documentary takes us through the decades of his amazing career as an executive of several record labels. It was a trip down memory lane to hear all the music again with the video…
So I have a strange one for you. I found out this past week that composers of classical music are not allowed to be their own primary artists for digital distribution. Say what? The digital music distribution industry is set up thinking that composers are not the owners of their own music since they are…
I have often lamented the downfall of Twitter conversation. It used to be that Twitter was filled with @ replies instead of seeing only likes. Even retweets are becoming more rare. So when I saw someone attempting to get a conversation for the arts started again, I wanted to do my part in sharing the…
Colorado Gives Day 2019 came and went. As I mentioned before, there is audience development to consider if you want more loyal donors. This year I was selective even more so than before. The times are forcing people to be particularly careful with their money. This means that the relationships with people are even more…
After months of it sitting in my inbox, I finally got around to sampling the plenary sessions from the League of American Orchestras’ summer conference. I found myself riveted by the Luncheon Plenary Speech by Alex Laing. He was mentioning how his performance would be better if he could look out into the audience and…
My client, composer Gustav Hoyer stopped by the ADS Podcast to talk…
Happy Sunday! I wanted to share what it is like in meetings with my clients. Most of the time, they come to me with challenges. I listen as intently as I can, think about it, and then follow up with ideas for solutions to work on. The group normally takes the ideas and helps to…
ADS Founder — Shoshana Fanizza
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