Putting this out there, again: I was thinking about all the details I have to get done for the organization I am working for at the moment. It is a big list of everything that is involved with marketing a season. It includes all the planning for audience development, marketing direction for the season, advertising,…
I have a quick response to the article “Why Don’t They Come?” by Createquity. It is fantastic that they are attempting to solve this puzzle as to why a certain demographic, lower income adults, do not attend the arts. Is it price, education, perception? This demographic has more free time, so this was not the…
Dear Readers, Currently I am contracted with the Colorado Music Festival and am working on getting planning up-to-speed, which is why I have been so quiet this past week. One topic I have been thinking about on the side is customer service and the ticketing process. I hear so many horror stories about how awful…
#30DayArts! I have been thinking about doing a 30 Day challenge again, starting today, May 1. It would be fun if more people would join me. For the next 30 days, I will be looking for arts marketing and audience development that inspires. I mainly keep my eye out most of the time, but this…
Please welcome to the ADS Podcast, Drew McManus! Drew is one of…
I had a quick thought today, but it was huge in meaning. If you are thinking about needing or wanting to make changes, it is best to add some different perspectives to get a better understanding of what you may want and need to change. There are many ways to add different perspectives. Here are…
I think it is time to call out once and for all what seems to be happening to our arts industry. We spend so much time rehashing the past, both the glory days and the challenges we recently have come up against. Then we focus on this past over and over again. We also love…
If you have been following my blog for a while, you will know I am a big advocate for getting the name right. I post this tip from time to time, and it is included in my Top 20 Tips for Increasing Everything webinar/workshop. I am writing about this again because there are people (despite my…
I have often posted about branding yourself properly. Yes, it is best to figure out what makes you unique from every other entity out there. What makes you special? I just read an article that mentioned why theatre is so special, and it had me thinking along the lines of using this type of information…
ADS Founder — Shoshana Fanizza
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