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The Cult of Classical Music – Discuss!

Posted On December 18, 2015 By Shoshana

I wasn’t planning on posting today, but I wanted to share a Storify I set up based off of the article: The Cult of Classical Music. Please feel free to add discussion here or there or everywhere! We need to talk about this. In general, the “benchmark arts” will continue to struggle until we start… 

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‘Tis the season to treat your volunteers well!

Posted On December 17, 2015 By Shoshana

Part of audience development is increasing volunteer support. In order to obtain more volunteers, I am a firm believer in setting up a very well organized and managed volunteer program. Today I volunteered at our local family assistance agency. They help families in transition to support them through a challenging time. They have a housing program,… 

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Give the gifts that keep on building!

Posted On December 11, 2015 By Shoshana

I rarely toot my own horn directly, yet I wanted to let you know about the various gifts you could purchase for yourself or for other arts administrators and arts business owners to help build audiences and more support. Your purchase also supports me in my overall mission of building arts audiences and creating more sound… 

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Field of dreams for the artist

Posted On December 10, 2015 By Shoshana

  If you create it, will they buy? Everyone has the ability to engage in the arts I wasn’t going to post today since I am feeling a little blah at the moment. Is it okay to say this? As you know, articles have a way of getting me out of my shell to respond, and I… 

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Money, numbers and sales, oh my!

Posted On December 4, 2015 By Shoshana

The Mass Market Ain’t What It Used To Be (And What That Means For The Arts) November 30, 2015 by Douglas McLennan I read this article via You’ve Cott Mail this week. It was a good summary of how we are attempting to engage on a mass level, and how the arts industry still has not… 

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Thank you loyals!

Posted On December 2, 2015 By Shoshana

Today I received a quick email from a company that I have been loyal to for 15 years. They were thanking me for being a long term customer. This might have been an automated message, but at least they thought to send out this message. Are you doing this? Are you sending out thank yous… 

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The Magic of Audience Development

Posted On November 25, 2015 By Shoshana

Join Shoshana Fanizza, the author of The How of Audience Development for… 

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Thanksgiving 2015 Edition

Posted On November 24, 2015 By Shoshana

This year, I would like to thank some special people via a video. Happy Thanksgiving to you and your family and friends. I hope you will also take time to give thanks to your special list of people! Blog subscribers, please click to enjoy.   Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief… 

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Elitism within the arts

Posted On November 11, 2015 By Shoshana

I am feeling the fear, the gut churn, and putting this out anyway! I was not planning on posting today since yesterday’s essay took some time to put together, but I came across an article that is a must read, and I wanted to put out a point to consider. This point was not brought… 

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Themes of #NAMPC 2015 or “A Very Special Blossom”

Posted On November 10, 2015 By Shoshana

I woke up early in the morning thinking about the conference I just attended. At first I thought I was in the hotel room, which proves my brain is still there at the conference, and the other attendees probably feel the same way. The day after always gives us a chance to bask in the… 

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ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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