Why is audience development important for fund raising? Because on a day like today, and on days like #GivingTuesday, you will want to stand out from the crowd. Today is Colorado Gives Day. This week I have had around 20 emails ahead of time, and this morning, I have had 30 emails, and it isn’t…
I woke up this morning realizing that major changes are coming to my country and to the world. We are all super connected now. What affects one will affect another. We are a global community. The choice is ours to build from where we are. There are people that are afraid to move forward in our…
Today is a day that will go down in history no matter what happens. We may elect the first woman president in U.S. history. We may not. We shall see where the votes are cast tonight. The world is definitely watching this election closely! No matter what affiliation you have, I hope you get out…
There is a competition going on for $7,000 in my area. Twenty-nine non-profit organizations have been chosen, and the rules are that people can vote for you once a day until November 10th. Guess who is in the lead? A community choir organization! They are leading by 700 something votes. I have noticed over the…
Happy Halloween! I usually post Halloween YouTubes, but this day, I wanted to haunt you with a thought. As you may know, now is an excellent time of the year for planning for the future. It is a great time to evaluate and make changes for 2017. It is a good time to discover new ideas…
Last weekend I had a great time at our regions “World Singing Day” event. I went with a friend who also enjoys singing heartily without batting an eyelash as to who may hear him. A man walked up to him with a flyer. He was from a local barbershop group and invited my friend to…
Last week I was conversing with a colleague about augmented reality. In an email response, without thinking, I accidentally typed authentic reality. She really liked this, and so do I. I looked up the term, and there really isn’t much online about this concept. I am happy to entertain what it could be. What do you…
In social media, mainly Facebook, there is the fall off syndrome. If you do not interact with other people’s post (like, comment, share), they will fall off your timeline. Also, if they do not interact with you, you will fall off their timeline. Less people are interacting with each other on social media. Yet, people are…
I know you may not want to hear this on a Friday, but the weekends are prime social media time for many people. I have talked about content before, but I wanted to emphasize that good social media posting does take time and a special type of person to create and do the posting. A social…
I had a thought pop into my head. I have been thinking about the trend currently, and it is a good one, of the arts finally collecting the data needed to make smart decisions. We do need to get to know our audiences, and collecting the right data that answers the right questions is a…
ADS Founder — Shoshana Fanizza
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