Join Shoshana as she dives into acquisition costs for audience members and…
Please forgive me if I mentioned this thought before. I am seeing that people sometimes focus on the forest more than the trees, which can prevent them from getting started on something important, such as audience development. It is great to have a big picture in your head, but it can get overwhelming with thinking…
Hi all, Happy Friday to you! I wanted to open up the Ask Shoshana bin again. I am working on weekly podcast ideas, and I want to invite you to send me a message to be used as a segment. You can ask any question that is audience development related. Sending me the message means…
For the month of April, I will be discussing my ideas regarding using…
I am starting to do social media for another account, and what I see currently on their Facebook page are marketing posts for their events that are either sent from their eNewsletter service or reposts of their Facebook Events. In looking at the analysis, they are getting less than 8% of a reach. It may…
I was thinking about subscriptions today. Many of us have used the same subscription platform for decades. There has been an attempt to upgrade subscriptions, but I also wanted to throw in my two cents for adding loyalty programs that use free tickets or other freebies as a reward system. Subscriptions give certain benefits, but…
There was an article this morning that took the side of “the arts will survive.” The writer does not think the arts will be defunded, and if they are, we have other income streams and an ability to call on more support. There have been articles stating that since cuts have been announced for certain agencies,…
Let’s talk about Ambassador Programs on the ADS Podcast this week! There…
I am backtracking to wrap up the arts advocacy theme for last…
After witnessing a few videos of Kyle Cease’s EvolvingOutLoud.com, I am changing…
ADS Founder — Shoshana Fanizza
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