I am going to state the obvious. Now, during these sheltering times, is the best time to focus on your social media channels and figure out what is working and what is not. Here are some more obvious ideas to think about: Fresh content! If you are repeating over and over, your numbers go down.…
As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition. You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people…
It’s been a while since I have read an article about entry points. I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at…
I am working with the Opera on Tap Colorado folks to help with their brand new Mini Festival of Mini Operas. I was in need of content for social media, and I asked Eve Orenstein, their Director, for a quick video explaining the how and why she came up with this festival concept. She did…
I woke up early in the morning thinking about the conference I just attended. At first I thought I was in the hotel room, which proves my brain is still there at the conference, and the other attendees probably feel the same way. The day after always gives us a chance to bask in the…
Usually during and after a conference my brain gets all tingly, and then it lights up with new ideas and inspirations. Today, for some reason, it is happening before the conference. Perhaps I had too much coffee this morning. A likely assessment, yet my thoughts are fairly targeted towards what we might be discussing at…
I am a big fan of CBS Sunday Morning. Last Sunday, Filling movie theatre seats with gimmicks, was one of the featured stories of the day. As many of us know, tickets sales for movie theaters are down. We can blame the expensive ticket pricing, the addition of Netflix and other on demand services, the…
It’s one of those days when I have too many different thoughts to process and am having a difficult time picking just one to focus on. So, here is my next installment of random thoughts. Let me know which ones you would like me to develop further! Some organizations/artists have a catch-22 situation in terms…
TGIF! Today, I wanted to alert you of an idea from Audiences NI (North Ireland). They have sent me the information on their latest audience development program, Test Drive the Arts NI. Straight from their website: Test Drive the Arts NI is an audience development initiative, funded by the Arts Council of Northern Ireland and…
The 2amt blog is taking a little longer to post, but we still have our Welcome Wednesday guest blog! Please join me in welcoming David Dombrosky from InstantEncore. David has been a champion for educating the arts industry about mobile technology. He is our guest speaker for our webinar this Friday, Noon ET. Currently he…
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