I know you may not want to hear this on a Friday, but the weekends are prime social media time for many people. I have talked about content before, but I wanted to emphasize that good social media posting does take time and a special type of person to create and do the posting. A social…
After a very eye opening experience, I wanted to share with you some thoughts I have on resources for marketing and audience development. If you have been following my posts for a while, you already know that I feel strongly that setting aside resources to build your audiences is crucial for today’s arts scene. If…
In our world of constant communication, I see people talking to themselves. I do not mean this in the way you think I do. Yes, some people do appear like they are talking to themselves, and some might just be. What I mean is that many of us keep preaching to our own crowd, our…
As you may already know, selling an event is becoming more challenging, especially when people rely on the marketing staff alone to get the work done. It has been proven for many events that when there is a team mentality, events sell out more often and houses become more frequently full. In order to create the…
I had bought a gift certificate for someone. It mentioned that tickets would be emailed. I did not receive an email to send to the person I had bought the gift for. Her birthday was today, so I was a little down that I could not give her the birthday gift on time. I emailed…
I have to make this quick. I am fast and furious at the Colorado Music Festival at the moment. Again, if you are heading to the Boulder/Denver area this summer, let me know! I received information on a 50% off of subscriptions for new subscribers offer. This is a “Comcast” mentality to attempt to bring…
To follow up on my last post about organic reach, I realize that being more authentic is not always the easy choice. The decision to be authentic is a tough choice at times since the enactment of being authentic takes more time and effort than simply relying on the old methods, messages and marketing campaigns. When you…
Knowing who you reach is better than scattering your message hoping you reach! I wasn’t expecting to post today, yet I saw a few articles about how social media is dead, or at least a dead-end for organically reaching people. What happened? Well, social media became less social. We keep using it incorrectly, marketing the…
This morning I would like to share with you an idea that doesn’t get used as often anymore – sending out personal emails. This is an especially good idea if something has gone wrong, and you need to communicate your apologies and next steps for action to correct the issues. I came in on the…
ADS Founder — Shoshana Fanizza
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