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Freebies for loyalty

Posted On March 22, 2017 By Shoshana

I was thinking about subscriptions today. Many of us have used the same subscription platform for decades. There has been an attempt to upgrade subscriptions, but I also wanted to throw in my two cents for adding loyalty programs that use free tickets or other freebies as a reward system. Subscriptions give certain benefits, but… 

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Sharing is the ultimate!

Posted On February 17, 2017 By Shoshana

Last thought before the weekend – sharing is still the ultimate way to spread the word on social media. I have been seeing likes, favorites, and a few comments, but sharing an event is still the best way to bulk up your organic outreach. Here’s the challenge, for some reason, people are not sharing these… 

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Personal Arts Advocacy

Posted On February 13, 2017 By Shoshana

Our journey of becoming an arts advocate continues! This week we will… 

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Video doesn’t have to be perfect – it just has to exist!

Posted On February 9, 2017 By Shoshana

I am working with the Opera on Tap Colorado folks to help with their brand new Mini Festival of Mini Operas. I was in need of content for social media, and I asked Eve Orenstein, their Director, for a quick video explaining the how and why she came up with this festival concept. She did… 

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Are you a program hoarder?

Posted On January 13, 2017 By Shoshana

Have you ever seen one of those hoarding shows? Or, do you know someone that keeps stuff way longer than they need to? It is quite puzzling for most people to witness. Why would someone want to live like that? Can’t they just let go what is no longer needed or used? Sometimes they keep… 

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Inclusiveness is a state of mind and of action

Posted On December 23, 2016 By Shoshana

I wanted to reiterate a thought since inclusion is a hot topic currently. A few years back, I declared that if you want diversity, you will want to diversify your own life. In the same spirit, inclusion will best be reached when you act inclusively. The statements of being inclusive is not enough. You have… 

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Community vs professional for audience building

Posted On November 1, 2016 By Shoshana

There is a competition going on for $7,000 in my area. Twenty-nine non-profit organizations have been chosen, and the rules are that people can vote for you once a day until November 10th. Guess who is in the lead? A community choir organization! They are leading by 700 something votes. I have noticed over the… 

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The future of audience development for the arts

Posted On October 31, 2016 By Shoshana

Happy Halloween! I usually post Halloween YouTubes, but this day, I wanted to haunt you with a thought. As you may know, now is an excellent time of the year for planning for the future. It is a great time to evaluate and make changes for 2017. It is a good time to discover new ideas… 

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Authentic reality for the arts?

Posted On October 21, 2016 By Shoshana

Last week I was conversing with a colleague about augmented reality. In an email response, without thinking, I accidentally typed authentic reality. She really liked this, and so do I. I looked up the term, and there really isn’t much online about this concept. I am happy to entertain what it could be. What do you… 

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Keeping top of mind on social media!

Posted On October 11, 2016 By Shoshana

In social media, mainly Facebook, there is the fall off syndrome. If you do not interact with other people’s post (like, comment, share), they will fall off your timeline. Also, if they do not interact with you, you will fall off their timeline. Less people are interacting with each other on social media. Yet, people are… 

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ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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