I am more sporadic in my posts since I wait for something to strike me. This morning, I believe it has. Not many of you know, I am a fairly spiritual person, and this side of me is starting to open. I feel it will help me to build audiences and support in an even…
There have been several times I have mentioned the suggestion of getting out of the arts bubble. It would be good for arts advocacy and audience building if we go beyond talking in our own circles. I saw an article about an arts forum in Australia, the discussing of the value of the arts,…
As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition. You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people…
Once in a while I happen to catch the Steve Harvey show. Today, he was discussing viral videos with people that have become famous using YouTube. I kid you not, this video is one of the most viral! The panel Steve Harvey assembled talked about what makes a video viral. Here were some of their…
I don’t often post on a Saturday, but when I do…I usually have a hodge podge of thoughts craving to get out onto the page. This Saturday, I woke up, checked my email, and I found my way to a KGNU show called “A Public Affair” hosted by The Community Foundation (Boulder County) on the…
A quick thought for the day! It is good to find the promotional sweet spot in regards to timing. When should you start promoting an event? Here are some factors to consider: Most events need 6-8 weeks in general for ultimate success. The more expensive an event is and the more commitment required (perhaps it…
It’s been a while since I have read an article about entry points. I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at…
I just received the typical marketing email from an arts center. It had all the upcoming events on one email, and it will take time to sift through it to find what I would like out of this extensive list. It has already been proven, a consumer psychology fact, that too many choices lead a…
Join Shoshana as she dives into acquisition costs for audience members and…
ADS Founder — Shoshana Fanizza
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