It has been a while since I have cited an article, which means I am excited enough to post about one now: AMERICAN THEATRE | The Science of Mattering: How to Gauge Theatre’s Impact ow.ly/2IA230hyWz9 I feel this is a must read to forward our thinking as to why we attend arts events and how…
I wasn’t expecting to write a year end blog post so soon, but I have been a little uncomfortable with what is happening in our world, so I have to write today. The year 2017 has been quite the eye opener. We are finding out that social media does have an impact on truth coming…
That is the question. In our field of the arts, there are times when we do have to consider canceling an event. When the risks outweigh the perceived outcome, canceling may have to be an option. So, what should be carefully thought out before opting to cancel an event? I have some questions for you…
Today on the ADS Podcast, I will be speaking about the different…
Two things happened this morning that has me thinking about perceptions. One, I talked with a theatre company who has their audiences scattered across several shows per play, and I mentioned to them the perception of less than full houses on the existing audiences may not be advantageous. When people see the empty seats, they…
Fabulous Friday to you! I might create a podcast for these thoughts, but I wanted to share so there is time to simmer before creating further. Learning something new, such as audience development, will take a little more time than what you are familiar with. The good news is, once it is familiar and becomes…
Happy Friday to you! We made it through the week! I wanted to post a quick thought before we go out and experience some awesome arts activities this weekend. Yesterday I saw an ad with a cat that was hilarious. If it had been about fly fishing, I might not have paid much attention, but…
I received my grocery store coupons in the mail. After signing up for a card, I get bonus points for savings at the gas pump, and I get special coupons on products I already buy every month. Saving money is good*, and the fact they keep track to send coupons for what I like to…
Currently I am doing research work for new audiences for a theatre company in Philadelphia. In looking at what else is around their area, I came across a theatre that had an old fashioned customer service set up. In their About section, they chose to leave the “Leave A Reply” on their blog format. Patrons…
I am working on several evaluations for various arts organizations around the country, and what I am finding out is that some of us know our basic demographics of our audiences, but most of us do not know about the psychographics. psy·cho·graph·ics ˌsīkōˈɡrafiks/ noun noun: psychographics the study and classification of people according to their attitudes,…
ADS Founder — Shoshana Fanizza
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