Springfield Symphony offering free ringtones Now you can get short clips of the orchestra in concert on its Web site By Andrew McGinn, Staff Writer SPRINGFIELD — Beethoven’s ninth has finally caught up to “I Kissed a Girl” and the “Super Mario Brothers” theme. It’s now a ringtone — brought to you by an unlikely…
I have been thinking a great deal lately about the differences between audience development and marketing. I have also been thinking about why audience development can save the arts vs. marketing. I feel that there needs a shift to take place, to put resources and staff capacity towards audience development, but right now, most artists…
Many people behind arts organizations I have spoken to do not know where to begin when it comes to audience development. All they know is that they need audience development to increase their audiences and to build a better audience in general. So many of them have taken shots in the dark to attempt to…
Hello! My name is Shoshana and after over 10 years in arts management, I have decided to start my own business. I have discovered that many cultural arts organizations are in need of learning about audience development. Audience development has been a buzz word during many arts marketing conferences, workshops and seminars. However, most of…
ADS Founder — Shoshana Fanizza
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