Last night I went to bed thinking about audience development, and I woke up thinking about it. I seem to be eating, sleeping and focusing my life around audience development (as my fiance pointed out). However, I feel that not many people know what audience development really is. And since people do not know what…
I’ve been thinking about how powerful YouTube has become. There are many ways you can use YouTube specifically for audience development. I have highlighted some ideas in the past, but I thought maybe it was time for a helpful guide of “YouTube and Audience Development.” 1. Use it to connect with your audience before a show! …
[youtube=http://www.youtube.com/watch?v=oHDTxpxjSvM&hl=en&fs=1&color1=0x5d1719&color2=0xcd311b] Have a great weekend everyone! Until next time, may your audiences be happy and loyal ones, and if they are not, feel free to contact me! ~Shoshana~ Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce artists and arts organizations to their existing and potential audiences and to help…
My audience development blog this morning is dedicated to my client who just had a concert this past weekend. Through the final conversations before the concert, a huge thought has come to me. Audience development is the wave of the future due to the changes that are happening now. Don’t worry. This will make sense…
Good morning! This will be a quick one. I recently saw a news article via my friends at Twitter: Texting at a Symphony? Yes, but Only to Select an Encore http://www.nytimes.com/2009/05/16/arts/music/16text.html As you can see, this article was in the New York Times for the Indianapolis Symphony Orchestra. They Twittered because they were excited they…
Yesterday, I saw a story about an arts advocacy project in Sarasota, Florida: Arts supporters Emerge for advocacy By Jay Handelman Herald Tribune Published: Sunday, May 10, 2009 at 1:00 a.m. Last Modified: Sunday, May 10, 2009 at 12:13 a.m. Arts supporters are hoping to prove a point to local businesses and elected officials with…
I am a big fan of using quotes to add a point or punch to marketing. Testimonials, quotes from your patrons, are especially good to use in marketing materials. Adding a touch of your audience is good audience development after all. Today, I decided to look for some exceptional quotes about “audience” to pack a…
If I had a dime for all the economic crunch time articles about the arts, maybe I’d be able to make a sizable donation to several artists and arts organizations. I’ve been wondering why raising funds is so challenging. I’ve been behind the scenes and in front of the scenes in regard to donations. One…
The past few days have been a flurry of new and interesting ideas for the arts community. If you want to keep up to date daily with many of the ideas, you can join my facebook page by becoming a fan and view all the happenings. Audience Development Specialists’ Facebook Page! Today I would like…
I have been considering the economy once again and have been seeing many changes in our arts sector. So what will make an artist and nonprofit arts organization thrive in these circumstances? I believe that the artists and organizations that choose enthusiasm over fear are the ones that will come out of this time untouched…
ADS Founder — Shoshana Fanizza
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