I have lightly touched upon this subject before, but I felt it was good timing for me to approach it again. I was recently contacted by an organization that is in need of filling their seats, “we need butts in seats!” They needed someone who could guarantee butts in seats in order to make…
Collaboration for the arts! I have been seeing more interesting collaborations in our arts world, so I thought I would do a quick top 10 list for ways to collaborate in the arts! Programming collaborations – pretty self explanatory, but I challenge you to come up with new mixtures. Marketing collaborations – this could mean…
So today I have been thinking about photography and how we use photographs in marketing to get an audience. With all the new digital camera technology out there, many of us think we can save a buck and not hire a photographer to take the pictures. This may save money in the short run, but…
I have been thinking about how audience development could be considered a lifestyle change instead of just something simply to do to increase your audience. Audience development is all about relationship building, forming connections, collaborations, community, and care for each other (there’s those 4 c’s again!). Wouldn’t it make sense then to have audience development…
Dear Arts Community, I am straying from my regularly scheduled format to let you know about a great audience development resource. It’s an audience development resource that has been around for almost 2 years, has been in the arts management business for over a decade, and has been in the non-profit trenches for over 15…
I can’t say enough about collaboration. It is not only one of the 4 C’s of audience development, but something that definitely brings new hopes, opportunities, and direction for an artist or arts organization.The last few days I have been writing articles about collaborations. One was about an art gallery that teamed up with a…
Last night I did an hour consultation meeting with the Colorado Wind Ensemble. I quickly explained about the 4 C’s of audience development: community, collaborations, connections, and caring. While speaking to them, a 5th C came up: Courage. Audience development takes courage for many reasons. For one, you need the courage to be able to…
Last week I had an interesting discussion about whether or not the term “audience development” was simply a new term for something old, “relationship marketing.” Wikipedia defines relationship marketing as: Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970s and 1980s which emphasizes customer retention and satisfaction,…
I joined a forum that is addressing audience development head on. I am realizing more and more about the shift that is needed. The encouraging news is that there are some people on this forum that seem to get it, people like Kelly Tweeddale of Seattle, WA. I have been admiring her comments due to…
Happy Monday! This will need to be a quick one due to a great deal of audience development work needing to be done today. Last week I was asked to look over a client’s set of donation ask letters for their annual fund drive. One letter was for individual support and one was for corporate…
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