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Audience development and what I have learned over the vast arts weekend

Posted On June 20, 2011 By Shoshana

This is not going to be the typical summary blog.  I was not able to attend any of the conferences this weekend, but was able to catch some of what was happening via Twitter and Livestream.  We had the TCG (Theatre Communications Group) conference and the AFTA (American for the Arts) conference this past weekend. … 

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Audience Development & The Emerging Practice Seminar 2011

Posted On June 16, 2011 By Shoshana

On April 29th a group called CultureLab hosted its Emerging Practice Seminar.  The Emerging Practice Seminar ” is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.” The 2011 seminar focused on: Uses of technology in audience engagement Revenue management and dynamic pricing After viewing… 

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Lost #auddev chat from 3/18: Theatre, Social Media & Audience Development

Posted On June 15, 2011 By Shoshana

On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada.  They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them.  I had created a transcript for this event, but found out today that… 

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Audience Development, Peter Gabriel and Orchestras

Posted On June 14, 2011 By Shoshana

Last night I went to see one of my favorite artists, Peter Gabriel.  He is right up there with the Beatles, Sting/The Police, and all my favorite classical music composers.  For this concert tour, Peter Gabriel was being backed by his own orchestra, the New Blood orchestra.  He chose particular songs to have arranged (brilliantly,… 

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Audience Development and Social/Digital Media – #auddev chat transcript from June 3, Noon ET

Posted On June 3, 2011 By Shoshana

Today we had an #auddev chat with David Weuste from Rosebrook Classical.  As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media.  We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience. The following is… 

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Announcing Audience Development Media – ADS and Rosebrook Classical partner

Posted On June 1, 2011 By Shoshana

After several conversations with David Weuste of Rosebrook Classical and seeing the work that we both have accomplished, we realized that a partnership would be a fantastic addition for both of us. Rosebrook Classical offers services that support artists and arts organizations in setting up anything and everything involved in social and digital media.  David… 

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Audience Development and lessons from Vegas

Posted On May 27, 2011 By Shoshana

I have been a little quiet this week due to needing to catch up from my Las Vegas extended weekend trip.  I have blogged in the past about how the lessons are all around us, and while I was in Vegas, there were definite lessons that presented themselves for me to learn from.  Here are… 

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Audience Development and the dumbing down for new audiences

Posted On May 18, 2011 By Shoshana

Today I happened to come across this article: The Lesson Of Britten’s ‘War Requiem’: Don’t Underestimate Younger Audiences Basically, this article talks about how an instructor gave her students a challenging piece of music to listen to, Britten’s “War Requiem,” but found ways that the kids could relate to it so they could find meaning… 

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Audience Development and Old Fashioned Customer Service

Posted On May 3, 2011 By Shoshana

Remember the days when you had to go to the box office to purchase a ticket and speak to a person that was a part of the organization?  Or remember purchasing art from the artist directly instead of online at Etsy? I’m not knocking the new services that we have that provide a quick and… 

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Audience development rants and raves and taking risks…

Posted On April 5, 2011 By Shoshana

Today I have been thinking a great deal about taking risks.  I myself have taken some risks these past few years.  For the past 3 years (and some months) I have been running a business called Audience Development Specialists.  We help artists and arts organizations build a happy and loyal audience.  Through working one-on-one with… 

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ADS Founder — Shoshana Fanizza

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“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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