I have seen two more news stories about symphony orchestras going bankrupt. What in the world is happening? We could say this is a case of audiences no longer relating to these bigger organizations and how they function and present their art. Times are changing and the ways that audiences want to participate and become…
In my area, it is Open Studios time. These are events where artists open up their home studios to invite visitors to get to know them and to see their art that is for sale. I go to this event almost every year to visit some of my favorite artists in the area. I…
I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat. We discussed building younger audiences. The agenda was set for discussing: Definition of younger audiences – how do you define…
I wanted to share a quick thought about slowing down. I myself need to slow down. When we get caught up in the speed of technology, mistakes are likely to be made. Technology is a gift to help us get more done in less time, but sometimes we might end up cutting corners to the…
Today we had another installment of #auddev chat on twitter. We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host. Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online…
In terms of good audience development, building relationships with your patrons is key. However, time and time again I see many artists and arts organizations forget to spend time on and with their most valuable patrons. We seem to be doing business backwards. We reward our newcomers with discounts and extra attention and the only…
Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective. After a few days away, I have a few thoughts to share about obtaining new audiences. These are thoughts in no particular order with hopes to open much more conversation. If we would…
So, there seems to be a new discussion as of late to continue the debate about whether or not educational outreach programs are worth the time and effort for audience development purposes. I used to say hands down that they are, but now I am slowly leaning towards saying maybe they are not worth it,…
I finally updated my YouTube Gallery page. Before June vanishes, I wanted to share with you a sample of how classical music is a part of our culture and is quite popular in its usage in commercials. You can sample them here: ADS YouTube Gallery Also for your enjoyment, here is my playlist of classical…
ADS Founder — Shoshana Fanizza
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