I have been working on a blog for my friends at #2amt. If you are not familiar with 2amt, they are a group of enthusiastic theatre associates that enjoy sharing information and ideas. I encourage you to take a look at what they have to offer. The blog is about branding for the arts, and…
It’s Wednesday, which means I have another guest blog post for you. This time, my friend and colleague, Maureen Carruthers, owner of Low Hanging Fruit Communications, chimes in with some comments as to why it isn’t a good idea to market to everyone. If you can honestly say that your art offering is for the…
As I mentioned in my latest audience development tip of the day: Showing up in the present, I made a suggestion to start focusing on the present moment instead of the past and the future. The only way we are going to create an audience that reflects people of today is to actually commit to…
Today for Welcome Wednesday, my friend and artist Annette Coleman had something particular to say about visual artists and their use of emails for audience development. How can you create better email invitations to increase your audiences? Without further ado: ************************************************* The Artists’ Voice – Annette Coleman Visual Artists – say it with a picture…
Hello and welcome to our first Welcome Wednesday. I am welcoming guest bloggers to bring other perspectives about audience development to you. I came across this post via a twitter conversation. Have you ever wondered how to reach out to a younger audience? Of course you have, right? Please welcome Melissa Hillman, Artistic Director of…
I wanted to make sure all of my readers were invited. You are invited! There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.” Here are some of my thoughts: The classical music industry has been the same for over a century. There have been slight changes here and…
Good news everyone! My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available! I have learned a great deal from this process: Friends and family can be extremely helpful when writing a book. I had people helping with editing and acting as sounding boards…
This will be my last post for 2011. I am wrapping up my blog for this year to spend some time on getting my eBook published. The next time you hear from me I will be announcing that the eBook is available for purchase. 2011 has been an amazing adventure for me and ADS. I…
Last night I went to an Advanced Blogging class hosted by Boulder Digital Arts. Our instructor, Beth Hayden, aka local blogging guru, gave us many pointers for producing a more popular blog. Some were good reminders for me, but a few suggestions were new. I won’t give away all the details since you had to…
There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences. Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC. I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention…
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