TGIF! Today, I wanted to alert you of an idea from Audiences NI (North Ireland). They have sent me the information on their latest audience development program, Test Drive the Arts NI. Straight from their website: Test Drive the Arts NI is an audience development initiative, funded by the Arts Council of Northern Ireland and…
Today is Wednesday, and you know what this means – guest blog post day! Today we have a post from Lisa Baxter, Founder and Director of The Experience Business. She recently wrote a post that caught my attention that I would like to share with you. Enjoy! ********************************************************************************** Customer Relationship Management: Pulling the wool over…
For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.” I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show. Twitter is meant…
This week I was truly a happy audience development geek when I found Capterra’s ticket software filter. If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget. Instead of being caught up in the better marketing of some companies, you can now compare…
I had a conversation with an arts center yesterday. They mentioned that they are working with a marketing company and are busy pulling their target audience information after some research. I was concerned that they were only going as far as to target demographics, such as age, gender, income, zip code, etc. It is good…
This weekend I have been researching for one of my clients to give them ideas about who to invite to their upcoming shows. For some reason, this Sesame Street song popped into my head: [youtube http://www.youtube.com/watch?v=V2bbnlZwlGQ] I am finding that the arts need to start meeting the people of their neighborhood – the people that…
Today I was in a YouTube kinda mood. Instead of posting here, I invite you to view my recently updated YouTube Gallery. This time, we are highlighting some fantastic examples of trailers for the arts. Trailers are not just for movies anymore. With the online video craze, trailers can be made for any type of…
It is Wednesday, when I normally have a guest blog post for you, but I had something to say that just couldn’t wait. I am working with a theatre company that is using one or more of the discount sites in order to attempt to fill the seats. I have written a blog post about…
For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23. We were having a discussion about professional/amateur audience perceptions. Do audiences perceive the differences? Are they willing to pay more for “professional?” How do we define “professional” vs. “amateur” anyway? Why are some amateur companies funded as…
The 2amt blog is taking a little longer to post, but we still have our Welcome Wednesday guest blog! Please join me in welcoming David Dombrosky from InstantEncore. David has been a champion for educating the arts industry about mobile technology. He is our guest speaker for our webinar this Friday, Noon ET. Currently he…
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