There is a tiny little debate happening, although it might have been caused by a misunderstanding. It has been brought up that sometimes we need to look at the programming, if (and there it is, if) the programming is no longer selling. We also have to look at the marketing messages and branding, the audience…
I was using the Storify export function, and it wigged out. I apologize for the repeated bogus posts. Here is the actual chat transcript I was attempting to post: [View the story “#Auddev chat, 9/27, Noon ET – Arts, Change & Audiences” on Storify] Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development…
I was having a conversation with a friend about artists and our resistance to doing the work we have to do in order to build our audience. Many of us view the audience development/marketing side of our businesses as boring and that “thing” we “have” to do that takes our precious time away…
Today I have a guest blogger for you. Please welcome Paul Stavish, Audience Development Manager of Oregon Ballet Theatre. He came to me with an idea of building audiences, not through quirky marketing deals and promotions, but to go beyond with artistic experiences for your audiences and communicating with them passionately about your art. The…
I have been a little MIA this week, but I did want to end the week with a quick post. In the past, I have written about the process of branding properly as being the first step to audience development. This branding process includes a website. A website can be a slightly bigger budget item,…
YouTube Broadcasts are becoming the next wave of sharing information. I have been busy this summer doing a few YouTube interviews and being a part of audience development discussions in Google+ Hangouts. I’m still learning how to get more comfortable in front of the camera so please excuse some of my amateur habits. Despite how…
Last week I was on a family vacation at a club resort in Wyoming. It was an inexpensive way to have a staycation since it was only 3 hours away. During my time there, I was witnessing all the different tricks of the trade they used to make their guests feel special. Here is a…
Welcome Wednesday has arrived! I have another special guest blog post to share with you. Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt. After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic. Personal branding is becoming an extremely important…
This morning I found an article about the Singapore Art Festival announcing that they are taking time off next year to review, evaluate and plan for the future. I found this to be rather refreshing. Taking time off to reflect on what has happened can give you a fresh perspective. Constantly trying can be, well,…
I hope you had a nice weekend! After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised. Today, my friend and colleague, Howard Seth Cohen, submitted a post about…
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