After a conversation with Pierre-Arnaud Dablemont, a pianist from Brussels, he touched upon the concept of the moment being a core reason why people attend a concert. Has classical music (and the arts) been ignoring this important reason? This was my thinking out loud session about using the moment to build audiences. Thanks, Pierre-Arnaud! Head…
An article hit me in the face this morning. Wham! Arts: Misreading the declining audience problem I needed it too. Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on. Here are a few quotes from this article: With the…
There seems to be a rumbling about arts marketing lately. There are people that believe that artists and arts organizations need to step up their game or hire someone else that has more experience. Here is the latest of the rumblings: Cincinnati Art Museum makes cuts The Cincinnati Art Museum recently eliminated its design team,…
Tonight I will be giving a presentation on Audience Building for All and the Top 20 Tips for Increasing Everything. If you are in the Boulder/Denver area, check it out and join me! One of the points I will be discussing is the tip to be your artist self and be creative. It is a…
I have been reading a book by Catherine Allen called Reboot Your Life. Apparently, I am not taking time off the right way. She suggests that we go through 4 phases in order to guarantee we gain from our sabbatical. Here are the 4 phases: Phase 1: Clearing out – Take time to clean your…
I feel the arts are a bit dis-eased. Budget cuts, shrinking audiences, and other gloom and doom that hits the news regularly are casting a murky illness over what we could be doing to better the situation. I have good news and bad news. Which would you like first? The bad news? The bad news…
I hope you had a nice weekend! I found this weekend to have a common theme that I wanted to share with you. The concept of copy and paste and how it is affecting our artistry, audience development, and the future of arts administration. I started off the weekend reading The Art of Possibility by…
Leave it to Seth Godin to send a whammy to my inbox this morning. It was a real doozy for me since it hit too close to home for comfort. As you know, dear reader, I have been contemplating how to get myself to the next level for some time now. I know what I…
Your mini-podcast for the week! If you are an email subscriber, you will need to click on the link to take you to the web blog post. [soundcloud url=”http://api.soundcloud.com/tracks/79122255″ params=”” width=” 100%” height=”166″ iframe=”true” /] Cheers to happy and loyal audiences, Shoshana :O)
Today I recognize how balance is an important undertaking. If you feel off balance, it doesn’t feel very good. Balancing budgets are necessary for grants. Balance is crucial for dance. I could go on and on. What I am thinking about right now is the balance between artist and audience development (arts marketing in general).…
ADS Founder — Shoshana Fanizza
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