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Inspiration is everywhere: The Big Bang Theory and The Crazy Ones

Posted On February 1, 2014 By Shoshana

I enjoy the CBS line-up of comedies on Thursday night, and on this particular Thursday, I was inspired by two of the storylines. If you are a Big Bang Theory fan, you would have laughed at Sheldon attempting to build his own comic book convention after the group failed to get tickets in time to… 

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3 audience development tips we can learn from churches

Posted On January 27, 2014 By Shoshana

  Back in 2008, I mentioned in passing that we can learn a great deal from churches.  I wanted to reiterate this thought and elaborate. Churches have audience development in mind right away.  Here is my personal story about joining a congregation in the Chicago area:   1. I was feeling the desire to become… 

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11 Tips On How To Promote Opening Night with Clay Mabbitt of Sold Out Run

Posted On January 24, 2014 By Shoshana

Today I had a conversation with Clay Mabbitt of Sold Out Run. … 

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Life is too short.

Posted On December 9, 2013 By Shoshana

Some of you may know that I returned from a funeral that happened this weekend.  I also was helping my mom during Thanksgiving week through a surgery for stage 1 cancer.  It has been a very trying month to say the least! The good news is that the operation for my mother was a success… 

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November giving program update

Posted On November 19, 2013 By Shoshana

I haven’t forgotten about the giving program I started end of September.  Have you? As you recall, my first gift was a donation to Drew McManus for his Adaptistration wisdom.  To remind you about this program, I am choosing bloggers, consultants, and information mavens that are making a difference in our industry and either donating… 

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Collaborate with yourself!

Posted On November 14, 2013 By Shoshana

I had a thought today after reading an article that I wanted… 

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Themes from #NAMPC 2013

Posted On November 13, 2013 By Shoshana

I had a great time at the National Arts Marketing Project Conference (a.k.a. NAMPC) in Portland, OR, a conference of the Americans for the Arts.  This year was all about “Powered by Community.” To read my individual experience, you can click on this Storify I created. As with many conferences, themes start to appear.  I… 

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Whose fault is it if there is no audience?

Posted On November 1, 2013 By Shoshana

Happy Friday to you and happy first day of November.  I hope you had a fun Halloween.  I ended up dressing in my devil horns and going to our local Mexican restaurant that we love.  They were all dressed in costumes to the nines!  It was a fun evening. Yesterday, I also had a conversation… 

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Halloween YouTube Kinda Mood 2013

Posted On October 31, 2013 By Shoshana

Happy Halloween!  Halloween is the second biggest holiday of the year, yet there were few videos to choose from. I did happen to find some good ones.  I hope you get into the scary act next year, and for now, enjoy: http://www.youtube.com/watch?v=6SbrcDqt6hs http://www.youtube.com/watch?v=Ha4ff-8GlGE http://www.youtube.com/watch?v=ptz58rp_3bo Visit our YouTube Channel! -Shoshana

Your website and your audiences

Posted On September 19, 2013 By Shoshana

I just finished reading the article Three Ways the Role of Your Website Has Changed. Is Your Nonprofit Keeping Up? The major reason why websites may not work in your favor is when you build it to be all about what you want and need and not about your audiences’ wants and needs. One of… 

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“Shoshana’s orchestration of her workshops is a good demonstration of audience development in action. People mentioned to us they heard from her the next day to thank them for coming. I think that’s an unusual and pleasing post-workshop experience!” —Charlotte LaSasso, Communications Director

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