I had a mixed reaction this morning to the following: Arts Preview 2014-15: How to score cheap tickets For audience development, cheap seats may be necessary to get people to dip their toe in the arts water. We declare, “Come on in, the arts are fine, and it won’t break your wallet to jump off…
Here is a quick post for you today since I am busy building audiences and support for my clients! I received a marketing email from a local organization, and I was puzzled to see, yet again, the same old faces on their programming, and some of the same repertoire. For a presenter, it doesn’t make…
“The simple answer is San Jose’s population changed a lot in three decades and the Rep changed very little.” An opinion about the demise of the San Jose Rep: End of the San Jose Rep: Part II And this opinion is becoming more fact than opinion every day. This morning, I heard in the…
I had a quick Twitter conversation that led me to posting about how small efforts will add up. I was asked how an indie artist can connect with people more personally due to time constraints. I answered him, by emailing 3 people per day. He responded back that this was doable and he would be…
Oh boy! I read a blog post this morning that I agreed with for the most part except for a main section. Trevor O’Donnell, via his Marketing the Arts to Death Blog, chimed in on his thoughts regarding why the San Diego Opera is seeing troubled times and his advice for returning to a better path:…
I have been on several grant panels, have been keeping an eye on the news, and have been witnessing more arts closures. I see what is happening. Old school arts management is not working anymore. What do I mean by “old school?” The ’80s came along and everything was all about advertising. In the ’90s,…
I was in a discussion with another arts marketer (typical for me), and one comment that came out of the conversation keeps coming back to me. It was said that they rarely looked to the arts for innovative business practices, and in particular arts marketing examples. For an industry that is supposed to be the…
Composer, Jeffrey Nytch stopped by the ADS Podcast to discuss how he…
For those that know me, you already know what a figure skating nut I am. Back in the day, I was considering either going the figure skating route or the music route. I chose music, but the love of figure skating stayed with me. I’m an avid fan now, and I am eating up the…
I have read all the “Classical Music, Dead or Alive?” articles. There was a lively debate last week about it. Actually, this debate has been going on for many years according to this article from the New Yorker: The Fat Lady is Still Singing… As I mentioned in the past, the arts have traditions of…
ADS Founder — Shoshana Fanizza
Tip Jar
Purchase Our Books!
