I am a big fan of CBS Sunday Morning. Last Sunday, Filling movie theatre seats with gimmicks, was one of the featured stories of the day. As many of us know, tickets sales for movie theaters are down. We can blame the expensive ticket pricing, the addition of Netflix and other on demand services, the…
It’s been a while since I did a random post. I have so many thoughts on my mind, it is time to share. You want volunteers, right? I had an experience where I went to an organization to let them know I was interested in volunteering. They told me to follow up online and…
I had lunch with a past client. I remember him telling me that after my work with his organization a few years ago, his audiences were blooming! I was very excited to hear these results. However, I was updated with the news that the current structure in the organization has abandoned those plans, and now…
There have been many times where I have wanted to get more information about an event, and the link takes me to the main website. I then have to search for the event. Sometimes I find it right away. Sometimes I end up clicking on “upcoming” and then have to search in a list, click…
I wasn’t able to attend the National Arts Marketing Project Conference this year, yet I did “attend” via Twitter (with a cat in my lap). Twitter hashtags are an easy way to keep in the loop as much as possible. Of course, it would have been more constructive if I could have attended the…
Gracie Gold at Skate America I have taken some time off, dear reader, for a trip to Chicago in order to attend Skate America with my family. This was a special birthday present for my mom so she could attend with her two daughters. My sister splurged on the VIP package, which sounded spectacular…
I am carving out some time this week to do reading for the good of myself and for business. To be honest, I am thinking about my next steps and projects – the planning for 2015. One of the books I am reading is “Becoming Enlightened” – translations of the Dalai Lama’s teachings. One of the main teachings…
In order to build audiences, you need the time to plan and get the work done. Last minute efforts will only attribute to the following: Oh, I just saw that an event is happening today. I wanted to go, but I already have plans. The event is two days away? I already have plans. The…
And, I am not talking about dynamic in the sense of technology. I do recommend trying to use some of the latest technology to make a website more engaging, but there are simple ways you can make your website more dynamic. It always confuses me when I see a website of an artist or arts organization…
I found myself in an unusual position. After submitting press releases since 1998, and always achieving at least 2-3 stories, I heard the sound of the crickets. I have been extremely fortunate up to this date. I am promoting a quality show, with a well received artist, so I know this was not the…
ADS Founder — Shoshana Fanizza
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