I am in between book editing at the moment. My first book should be coming out by the end of this month! I will keep you posted. In the meantime, I had a weekend to simply think: I came across yet another theatre website that barely has photos and videos (only links), the type was…
Good Thriving Thursday to you! Lately I have been thinking once again about technology and how it can help and hurt us in audience building efforts. As I mentioned in my book, The How of Audience Development for the Arts, technology allows all of us to streamline our marketing, ticketing and donor processes. The double…
Putting this out there, again: I was thinking about all the details I have to get done for the organization I am working for at the moment. It is a big list of everything that is involved with marketing a season. It includes all the planning for audience development, marketing direction for the season, advertising,…
#30DayArts! I have been thinking about doing a 30 Day challenge again, starting today, May 1. It would be fun if more people would join me. For the next 30 days, I will be looking for arts marketing and audience development that inspires. I mainly keep my eye out most of the time, but this…
Please welcome to the ADS Podcast, Drew McManus! Drew is one of…
If you have been following my blog for a while, you will know I am a big advocate for getting the name right. I post this tip from time to time, and it is included in my Top 20 Tips for Increasing Everything webinar/workshop. I am writing about this again because there are people (despite my…
I came across an article, The Customer Journey to Online Purchase, which had me get my geek on. A report was created to capture the benefits of different channels during a customer’s purchase process. The research was conducted in several countries with a breakdown of industry and size of organization. I decided to put together…
Happy Monday. I had a quick thought regarding connecting the dots for opera. Opera folks, are you connecting with other experiences that are foreign language based? Yes, I am giving away a few of my secrets here to my devoted readers. Whenever I work with an opera company, I research for these types of experiences so…
In my inbox, a Wallace Foundation study was delivered. Getting Past “It’s…
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