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Customer service points!

Posted On March 22, 2016 By Shoshana

I have been thinking about good customer service today. Sometimes I think of a customer’s thoughts in regard to service in terms of points. They probably are not thinking, “You just lost 10 points!” but I know they are keeping a tally in their head to weigh the pros and cons of remaining a customer. This… 

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Mini arts breaks

Posted On March 8, 2016 By Shoshana

I am working on a proposal with a colleague regarding this subject matter for NAMPC 2016, but I wanted to share something quickly and ask you – Do you take mini arts breaks?  As arts administrators, we ourselves have arts backgrounds. In order to get into the creative side of our brain, I do suggest… 

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Another case for audience development for the arts

Posted On March 4, 2016 By Shoshana

I am all excited today! Yesterday a past client, VOCI (Voices of Canton, Inc.), has informed me that the audience development work we did together, which they completely implemented, has increased their audiences by 71% over a year’s time! Audience development works! I have big hopes that more artists and arts organizations will make the… 

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Arts & Fear

Posted On January 28, 2016 By Shoshana

Have you read the book Art & Fear yet? I may have mentioned this book way back in 2008, but since it has been a while, and the topic has been on my mind, I highly recommend this book for all artists, arts consultants, marketers, producers, etc. I have come across many artists that fear… 

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Hopes and dreams for the arts, 2016

Posted On January 7, 2016 By Shoshana

Happy New Year to you! I have seen a few predictor posts and articles for 2016. I was thinking of writing about my predictions as well, but then I thought I rather share what I would like to see happen instead what I think will happen. There is a slight difference. And maybe, just maybe,… 

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Give the gifts that keep on building!

Posted On December 11, 2015 By Shoshana

I rarely toot my own horn directly, yet I wanted to let you know about the various gifts you could purchase for yourself or for other arts administrators and arts business owners to help build audiences and more support. Your purchase also supports me in my overall mission of building arts audiences and creating more sound… 

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Field of dreams for the artist

Posted On December 10, 2015 By Shoshana

  If you create it, will they buy? Everyone has the ability to engage in the arts I wasn’t going to post today since I am feeling a little blah at the moment. Is it okay to say this? As you know, articles have a way of getting me out of my shell to respond, and I… 

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Terminology salad – is it healthy?

Posted On December 7, 2015 By Shoshana

Happy Monday to you! I have been thinking more about how we debate and argue about terms, buzz words, definitions. I understand we need to dissect at times to figure out what something is made of, yet I’m thinking we are wasting valuable time and energy on the thoughts instead of using this energy for positive… 

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Money, numbers and sales, oh my!

Posted On December 4, 2015 By Shoshana

The Mass Market Ain’t What It Used To Be (And What That Means For The Arts) November 30, 2015 by Douglas McLennan I read this article via You’ve Cott Mail this week. It was a good summary of how we are attempting to engage on a mass level, and how the arts industry still has not… 

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Thanksgiving 2015 Edition

Posted On November 24, 2015 By Shoshana

This year, I would like to thank some special people via a video. Happy Thanksgiving to you and your family and friends. I hope you will also take time to give thanks to your special list of people! Blog subscribers, please click to enjoy.   Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Chief… 

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ADS Founder — Shoshana Fanizza

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“Shoshana is one of those rare people who have a “can do” attitude and frequently surprise one that they can pull it off. She is determined and resourceful and she does it all with a smile.” —Jack Walker, Walker Enterprises LLLP, CMF Board of Directors

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