I have a few thoughts to share that have popped into my mind. Be very careful with the decision of your ticketing software and make sure the person who knows the most about ticketing software is present during the decision. When it comes to choosing a ticketing system for nonprofit events, it is super important…
The concept of above the fold should translate to promotion and especially social media. I have a good example for you this morning. Facebook has rolled out another version of Events. If you do not use their ticketing system, they only give you the choice to have the price of the event be free. This…
I have noticed that time savers like eBlasts are still all the rage. We attempt to target as much as we can. However, I see the slippery slope backwards for audience development. We are supposed to be building relationships, not treating a block of people the same. We may have smaller blocks, but we are…
I was watching Pride & Prejudice (2005 version) for the umpteenth time, and I once again marveled at the politeness of interaction. You acknowledge the other person and give a slight bow or curtsy, then you enquire how they are and how their family is. A conversation starts up, then they get down to business…
Of all places for inspiration, leave it to a dating profile to get me thinking. It stated that they did not desire to be with someone who was stuck. They wanted someone that is full of life. This was written during this time when many of us are feeling a little stuck. I know people…
I am so glad to report that there is a group of people that are seeing the opportunities during our Corona Virus times. I know how tough it is to be shut down from performing in our normal halls and other performance spaces. I feel for the artists that have already had festivals canceled. Yet,…
I am going to state the obvious. Now, during these sheltering times, is the best time to focus on your social media channels and figure out what is working and what is not. Here are some more obvious ideas to think about: Fresh content! If you are repeating over and over, your numbers go down.…
I am starting to see the responses from our arts industry in regard to Covid-19. I bet your inbox is as full as mine with cancellations of performances and other events through May. With the latest news to limit gatherings to under 50 people, there isn’t very many live events that can continue. I am…
Well, he would win this award if it existed. Last night I finally watched Clive Davis: The Soundtrack of Our Lives. This documentary takes us through the decades of his amazing career as an executive of several record labels. It was a trip down memory lane to hear all the music again with the video…
So I have a strange one for you. I found out this past week that composers of classical music are not allowed to be their own primary artists for digital distribution. Say what? The digital music distribution industry is set up thinking that composers are not the owners of their own music since they are…
ADS Founder — Shoshana Fanizza
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