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ADS Podcast: Impeccable Customer Service Part 3

Posted On May 1, 2017 By Shoshana

Today I will be focusing on going the extra mile for your… 

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If you are not segmenting, you are not doing it right!

Posted On April 25, 2017 By Shoshana

I just received the typical marketing email from an arts center. It had all the upcoming events on one email, and it will take time to sift through it to find what I would like out of this extensive list. It has already been proven, a consumer psychology fact, that too many choices lead a… 

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ADS Podcast: Impeccable Customer Service Part 2

Posted On April 21, 2017 By Shoshana

Join Shoshana as she dives into acquisition costs for audience members and… 

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Focus on the smaller picture for audience building

Posted On April 12, 2017 By Shoshana

Please forgive me if I mentioned this thought before. I am seeing that people sometimes focus on the forest more than the trees, which can prevent them from getting started on something important, such as audience development. It is great to have a big picture in your head, but it can get overwhelming with thinking… 

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ADS Podcast: Impeccable Customer Service Month!

Posted On April 4, 2017 By Shoshana

For the month of April, I will be discussing my ideas regarding using… 

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Personal Arts Advocacy

Posted On February 13, 2017 By Shoshana

Our journey of becoming an arts advocate continues! This week we will… 

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Are you a program hoarder?

Posted On January 13, 2017 By Shoshana

Have you ever seen one of those hoarding shows? Or, do you know someone that keeps stuff way longer than they need to? It is quite puzzling for most people to witness. Why would someone want to live like that? Can’t they just let go what is no longer needed or used? Sometimes they keep… 

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Inclusiveness is a state of mind and of action

Posted On December 23, 2016 By Shoshana

I wanted to reiterate a thought since inclusion is a hot topic currently. A few years back, I declared that if you want diversity, you will want to diversify your own life. In the same spirit, inclusion will best be reached when you act inclusively. The statements of being inclusive is not enough. You have… 

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Ranking the competition for giving

Posted On December 6, 2016 By Shoshana

Why is audience development important for fund raising? Because on a day like today, and on days like #GivingTuesday, you will want to stand out from the crowd. Today is Colorado Gives Day. This week I have had around 20 emails ahead of time, and this morning, I have had 30 emails, and it isn’t… 

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Community vs professional for audience building

Posted On November 1, 2016 By Shoshana

There is a competition going on for $7,000 in my area. Twenty-nine non-profit organizations have been chosen, and the rules are that people can vote for you once a day until November 10th. Guess who is in the lead? A community choir organization! They are leading by 700 something votes. I have noticed over the… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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